Brand Strategy Workshop
We recently launched our inaugural Brand Strategy Workshop, 5 business people attended at our studio in Cheshire, the comments/reviews blew us away and can be seen below with the content details and information.
We are planning to runs these regularly, concentrating on small numbers and quality so that candidates get the best interaction and support. Apart from the wealth of knowledge and content – the added extra gold dust, is the interact and input from each other, at one point I sat back for a few minutes watching it take off, we also have a good mix of personalities, experience and sectors.
The main feedback and notes to myself were that we need more time as the candidates wanted to bounce off ideas off each other whilst they had an audience and sounding board, also I will take out some bits for future workshops, in my eagerness to communicate more, I must remember ‘less is more’.
In a previous career I was trained very highly as a trainer and have a wealth of experience to draw on, it is great for me to use my skills in the Design and Marketing arena and look forward to many more, also a Part 2 may well be on the books for a more in-depth Marketing Strategy.
What's involved in a brand strategy workshop
In today’s market, there are so many buzz words and brand headings that people/businesses are getting confused and dizzy about what they are doing with their businesses.
Getting back to basics –
What does your company do?
Who are your target audience?
What is the essence of your service/product/company – UPS’s
What pain does your offering solve?
Brand strategy benefits
Triple your business and get ahead of your competitors by being noticed visually and with good communication!
We will cover – The ‘WWWWWH’
- Brand essence
- How a Brand is developed and used inc. colours/typography etc
- Brand Identity – Vision and Voice
- Brand positioning
- Brand Strategy
- Target Market
- Marketing strategy
This will be done in an interactive format with input and tasks relevant to their businesses and sectors.
Beforehand – Kate will have a scheduled discussion to find out what the participants would like to achieve and benefit from the workshop.
There will be limited places – max. 6.
Duration – 4 hours including breaks, drinks and snacks/sandwiches/fruit
Time – 10.00am – 2pm
Cost – £150.00 plus VAT
Brand strategy workshop reviews
‘Fabulous workshop Kate: professionally run, with excellent content that we all found extremely useful for our future branding & message!
I attended Fox Graphic’s “Design, Brand & Marketing Strategy” Workshop today. Professional presentation and interactive sessions, and all of us learnt the importance of getting your brand message right in 3 simple steps. Highly recommended.’
‘I attended one of Kate’s branding workshop and it was superb. Very interactive and engaging. I learnt a lot more about how important to get your branding content out there more effectively. Also examining marketing strategies and creating a killer sentence to gain more business! It was one of the best workshops I have ever attended. Thankyou Kate.
Of course lots of fruit and snacks were on offer. Thankyou Kate.’
Kerry Burgess – Cheshire Marketing
Helping businesses grow & achieve increased revenue by targeted leaflet distribution & social media.
‘This week I attended the inaugural branding workshop by Fox Graphics at their Macclesfield office it was a brilliant session great group of people brain storming all helping each other with our businesses. I would highly recommend Kate, she is fantastic at what she does and has the experience to guide you whether you are a new start up or existing business that’s needs a refresh or simply just want to spend time with like-minded people and get some inspiration!
Excellent, very inspirational
Thank you for your help and support’
‘Thank you for your workshop today it exceeded all my expectations’
‘from my point of view I found the workshop very educational and insightful in terms of overall brand strategy. Your interactive approach also meant that we were all able to focus on our own individual bossiness as-well giving each other supporting feedback. An excellent workshop indeed.’
John Galloway – Co Founder Speed Of Sight / BNI Graphene President
“Just a quick note to say how much I really enjoyed today’s workshop. The real value came from the interplay between you as our “expert” Facilitator / Workshop Leader and ALL the delegates attending!! You were able to expertly guide us through a complex business process – as we in turn helped each other out during the workshop with very constructive suggestions regarding our many individual business challenges? I would not hesitate to recommend Fox Graphics Design & Marketing to support SME businesses (and bigger?) to understand what they really need to do to significantly grow their business and profitability. As always Kate your inputs are expert, wise and fun!! (plus you kept us all well fed and watered throughout the day!!)”
John Place MBA FCIPD
Brand Strategy Workshop
Treat your business to a branding MOT.