Ian Allison has been in the insurance industry for many years – he sold his business some six/seven years ago, on the occasion of an enormous birthday, and decided to put his feet up and to do some business coaching.
He was then coaxed back into the business a few years ago and has set up Allison Protection Specialists Ltd, which required modern, eye-catching branding to establish the new company against competitors and allow Ian to return to the industry with a significant impact.
The work we did for him enhanced Ian’s image, as well as his positioning and relevance in the market, allowing us to realign his services to contemporary customer preferences and industry trends.
Through our marketing consultation, we spent a lot of time clarifying Ian’s message and discussing his attitude to life and business, in order for his rebrand to best reflect his message and ethos.
We worked with Ian on a complete rebrand with a new logo and branding, as well as the necessary marketing assets- letterheads, business cards, social media updates and graphics, and changes to the website.
Ian commented that these “have been beautifully done, and it has enhanced my business moving forward.” We also created a few social media graphics for him to revitalise his online presence.
Rebranding doesn’t have to wait until a come-back of this size, it is immensely valuable to be continuously challenging your business’ brand and seeing how it can be improved. If you would like to talk more about this, I’m available for deep-dives into your business.
