Branding

A brand is the idea or image of a specific product or service that customers connect with.

This can be done by identifying the name, logo, slogan, or design of the company who has ownership of that brand.

A brand is the idea or image of a specific product or service that customers connect with.

This can be done by identifying the name, logo, slogan, or design of the company who has ownership of that brand.

Branding is an important company asset to building a good reputation and professional expertise. It helps to distinguish a company from competitors and also assists with strategy and new development.

Building a brand can be any or all of the following:

  • A specific colour.
  • A professional logo.
  • A business name.

The key is to keep it simple and memorable.

Your logo and company colour should appear on all your points of contact. For instance:

  • Business Cards.
  • Website.
  • Stationary.
  • Brochures.
  • Signs.
  • Exhibition Stands.
  • Videos.
  • Social Media.
  • Digital Marketing.
  • Photography.
  • Advertisements.

Examples of how Kate has supported Brand Development

Slater Harrison - Brand Design

Conceptual design of company image, branding, website, stationery, usage of colours and marketing internally/externally.

Also product branding and exhibition stands.

Castle Brand Design

Slater Harrison - Brand Design

Conceptual design of company image, branding, website, stationery, usage of colours and marketing internally/externally.

Also product branding and exhibition stands.

Smells Clean - Product Design

Fresh conceptual design for branding, labels/bottles, launching new product.

Design for digital marketing and photography.

Castle Chemicals - Event Stationary

Conceptual design of company image, branding, website, stationery, usage of colours and marketing internally/externally.
Now working with them to project manage marketing including video, social media, new website, strategy and new development.

Smells Clean - Product Design

Fresh conceptual design for branding, labels/bottles, launching new product.

Design for digital marketing and photography.

Castle Chemicals - Event Stationary

Conceptual design of company image, branding, website, stationery, usage of colours and marketing internally/externally.
Now working with them to project manage marketing including video, social media, new website, strategy and new development.

Log Design

Smells Clean - Product Design

Fresh conceptual design for branding, labels/bottles, launching new product.

Design for digital marketing and photography.

Slater Harrison - Brand Design

Conceptual design of company image, branding, website, stationery, usage of colours and marketing internally/externally.

Also product branding and exhibition stands.

Spiral Stabilisation Logo Design
ClearPlan Branding
PRD Branding
ClearPlan Branding

ClearPlan - Brand Design

Conceptual design of company image, branding, website, stationery, usage of colours and marketing internally/externally.

Propus Law Branding

Propus Law Ltd - Corporate Identity

Fresh conceptual design for branding, stationery, website launching new company within the Law sector.
Printed/digital marketing media.
National company based in Manchester.

Webmaster Branding

ClearPlan - Brand Design

Conceptual design of company image, branding, website, stationery, usage of colours and marketing internally/externally.

Propus Law Ltd - Corporate Identity

Fresh conceptual design for branding, stationery, website launching new company within the Law sector.
Printed/digital marketing media.
National company based in Manchester.

Webmaster - Brand Guidelines

Conceptual design and branding to merge 3 companies into Webmaster ltd.
Branding, stationery, brochure, website, advertisements.
All marketing to be used in Europe and Worldwide.

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Brand Strategy Workshop

Treat your business to a branding MOT.

These highly recommended and inspirational branding workshops concentrate on quality so that members get the best opportunity for interaction and support.

 

The workshops are designed for a small number of people so that the attendees profit greatly from the professional input and the beneficial output. The brainstorming sessions result in helping each other with business development.

The brand strategy workshops are designed to eliminate confusion and make sure that you deliver your business message to your audience in a direct way that will create impact and get your business noticed in the marketplace.

The branding workshops go back to basics exploring and identifying some key questions in business.

  • Who is your target audience?
  • What does your company do?
  • What is the essence of your service/product/company?
  • What is your USP?
  • What pain does your offering solve?

Areas covered in the brand workshops include:

  • Brand essence.
  • Brand development – using colours/typography.
  • Brand identity – vision and voice.
  • Brand positioning.
  • Brand strategy.
  • Communications.
  • Target market.
  • Marketing strategy – creating a killer sentence.