“Animation can explain whatever the mind of man can conceive. This facility makes it the most versatile and explicit means of communication yet devised for quick mass appreciation” Walt Disney
Concept, creation, design, art direction, implementation and delivery of corporate animation.
We try to understand the business and target audience and to be able to design and find/create a concept that will be different and refreshing whilst getting under the skin of the business to ensure that the marketing animation does the job required.
To catch attention and engagement on websites, social media and all marketing platforms.
To create an immediate effect whilst keeping the audience engaged, informed and educated on the branding and business offering and qualification of credentials by using branding, colours, images, effects, typography, core values and services, qualifying with testimonial quotes and finishing with the branding, call to action and social icons plus contact details. This can obviously vary depending on final brief and budget.
The actual animation will need to be directed and managed ensuring that the clients expectations are clear, achievable and met. We do not like sad, unhappy clients and animation can be reasonable and within budget as long as all expectations are explained and communicated initially.
Therefore, once the concept is decided upon, the animation expert will be brought into a meeting and all will be shown, explained and ensuring a smooth commission and happy outcomes are achieved.
First initial meeting, second meeting with Animator, concept and animatic created, agreed and signed off.
Then the work will start, with 2 or 3 updates before sign off and fine tuning concept.
One music track included, format comes in 2 file sizes for different formats and platforms, plus a gif.
This varies depending on the brief.
LinkedIn, Facebook, Instagram, Twitter, You Tube, Vimeo, Website, Marketing, Blogs, individual messages, email signatures and signposting. Part of the funnelling of any social media campaign.
Ordinary people believe only in the possible. Extraordinary people visualize not what is possible or probable, but rather what is impossible. And by visualizing the impossible, they begin to see it as possible.
Cherie Carter-Scott
