Too harsh? Perhaps. But the sentiment remains. Branding is everything. Use design, or as David Kester, former chief executive of the Design Council, argues, ‘risk failure.’
Sure, you can whip up a logo on Canva, or pay Fiverr some loose change to make it for you. But don’t be fooled: a pretty logo is not a brand strategy.
Branding is the very essence of your business. It is not tangible; it is who you are and what you do. Design, typography, tone of voice, colour – branding is the full package, and encompasses every aspect of your business. Done right, and it can be your most powerful income-generating tool.
This week, the team here at Fox Graphics Design and Marketing have joined forces to explain why branding is the very foundation of business success.
Every client’s business is unique. Clever branding will not only allow you to be heard above the noise, it will clearly differentiate your position within today’s saturated market.
The process starts by discovering your USPs. What really sets you apart from your competitors? When uncovering your core values, we advise clients to select four words which encompass their ethos. With these four pillars in place, the foundation is set for an impactful brand strategy.
Branding conjures curiosity, and speaks to your customers before they even receive services or goods. So branding should be awarded the time it deserves and requires. It is essential that the strategy is holistic, structured and comprehensive. The final brand package should authenticate your business, and constantly repeat and reinforce your values. If your branding is forever changing, customer loyalty is affected and you decrease your chances of gaining repeat customers.
A picture is worth a thousand words
Your logo sits on all of your communications, from your social platforms to your marketing materials. It is your primary graphic, so you have to love it. To believe in it, and be proud of it.
The impact of your logo supports brand recognition. Your customers should associate your logo with a feeling or promise synonymous with your business. Remember, trust equates to loyalty, and loyalty generates sales.
Many businesses want to rush ahead and quickly create a logo. But this can leave you walking a rocky path ahead. A new logo will not miraculously define or redefine your brand. So although it is tempting to begin the design process straight away, take stock and focus first on discovering the true essence of your brand.
Here at Fox, we know the transformative impact branding can have on your mindset. When you look the part, you feel the part. If you have faith in your branding, you can be confident in charging what you are worth.
Established in 2008, Fox Graphics and Marketing add a personal touch to branding. Fox will ensure that you stand out from the crowd and achieve a branding package you can be truly proud of.
With a powerful, multi-sector portfolio, we are known for our client-centred approach to branding. So if you are just starting out in business, or you have lost your sense of direction, trust our specialist team to listen, understand, interpret and deliver.
The Fox team are a family and we endeavour to support as many businesses as we can. Through our Fox Networking events, we introduce like-minded colleagues, building a community based on trust, support and connection. (Our tea and cake trays are not too bad either.)
We also host our increasingly popular Brand Strategy Workshops for clients across Greater Manchester and Cheshire. Described by a recent attendee as ‘inspirational’, this is an essential course for both start-ups and those considering a rebrand. With only a select number of attendees, we are able to work closely with each representative to discover the beating heart of their business. Leave feeling refreshed, motivated and ready to implement your new marketing strategy.
If you are ready to build and bolster your brand, call one of the Fox team on 01625 468038, and let’s begin.
Many thanks and Good Luck!