Now that’s how to homeschool

Samson's sweets

Now that’s how to homeschool

We’ve all heard it, haven’t we? ‘Study hard, get good grades and get a good job.’ A steady job, to help pay the mortgage, and fund our rat race lifestyles.

Yes, of course. To some extent, this age-old statement is true. And in today’s uncertain economic climate, it certainly holds weight. But does this idealised life plan guarantee success in today’s world?

A recent report revealed that a social media influencer can earn £29,000 a year, just by having 43,000 Instagram followers. No qualifications required. Not one.

The world is clearly changing, but is the national curriculum? Are we teaching children the true value of money?

The team at Fox Graphics Design and Marketing are proud sponsors of a 10-year old’s business venture: Samson’s Sweets. Created during a lockdown homeschooling project, Samson’s Sweets send delicious sweet boxes to anywhere in the UK. Bursting with colour and flavour, Samson’s boxes are jam packed with a wide selection of yummy sweets. Yes, the team here at Fox all have a hankering for sugar, but what really caught our attention was the entrepreneurial spirit of the product’s founder.

Not only has Samson created the product, he is learning all about marketing and target audience reach. He helped to design the business’ logo, and he enlisted his mum’s help to run his social media pages. Samson even used some of the business’ profit to reinvest in bespoke product packaging. Not bad for a 10-year old, eh?

 

Samson's sweets - home schooling
Samson's sweets - home schooling
Samson's sweets - home schooling - sponsorship and advertising

When Samson’s mum, Kerry (of The Cheshire Business Directory), dropped us a call to enquire about potential sponsorships for the business, we jumped on board. Through our client networking events, Fox are known for actively supporting other businesses. And this one was no exception. With our support, Samson has been able to invest in targeted advertising across the local area.

Kerry was inspired to shake-up her homeschooling after reading Rich Dad Poor Dad, a book which highlights the importance of ensuring children are financially literate. The authors, Kiyosaki and Bowman, argue that today’s education system does not equip children for the real world, a world where ‘spending is emphasised over savings.’ 

As a successful business owner, Kerry wanted to teach her son how finance works, and the real meanings of profit, revenue and investment. For his birthday, Samson used some of the business’ profit to hire a hot tub. So Samson got his wish, but he knew exactly where the money to pay for it came from.

 

Samson's sweets - home schooling - advertising

 

To date, Samson has sold over 200 boxes to clients across the UK. According to Kerry, he’s developed a real thirst for business. It seems as though this young man’s future is going to be very bright. And the team here at Fox are very proud to support him.

If you’d like to find out more about Samson’s Sweets, you can follow his Facebook page here.

Samson's sweets
Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

10 ways to build your business post-lockdown

post cover


10 ways to build your business post-lockdown

Have you ever moved a rock in your garden and watched the creatures’ reactions?​

 

They either come swaggering out, shimmying into the sunlight without a care in the world. Or they scuttle around the rock, desperately seeking shelter.

When life as we knew it flipped upside down, we all responded differently. Some of us, even now, are only beginning to take our first tentative steps out of the shadows. But when it comes to our business, what’s the best approach to post-lockdown re-emergence? 

Here at Fox, we’ve come up with 10 ways to strengthen your business in these testing times. So seize this opportunity to evaluate your prospects, redefine your mission, and sharpen your focus. 

 

1 – Plan

Where do you want your business to be in 2 months, 6 months or 2 years? Visualise your goal, and work backwards. Whether you’re scribbling it on a mind map, or you’re colour coding it within an inch of its life, get your plans down on paper. Make it real. Concrete.  Involve your colleagues in the process, and welcome their input.

When we have a plan, we have a target. And with a clear journey ahead, we can grasp the steering wheel with both hands. 

2 – Be visible

Wearing a high-vis and hoping for the best just won’t cut it, I’m afraid. You’ve got to shine, and be heard above the clamorous din of this new normal. Your presence on social media is more important now than ever before. And remember, quality interaction with established connections is equally as important as growing your army of followers. 

If you’re just starting out on your social journey, follow an influencer in your field, and engage with their content. You’ll soon see the likes and comments begin to be reciprocated. 

And when you’re sharing content, keep it upbeat. We’re naturally drawn to those whose glasses are half-full. 

3 – Network 

Let’s face it, before COVID reared its ugly head, many of us hadn’t even heard of Zoom. But now, it’s a staple part of our weekly diet. 

If you haven’t attended a virtual networking meeting, do. It’s the perfect way to keep your business visible. They’re also a great way to build connections with like-minded colleagues from across the country. Each person on the screen is a potential client. You’re not only presenting to them; you’re presenting to their network too. 

And for those of us who are missing the office banter, having the opportunity to listen to an actual human, speak actual, audible words, can be overwhelmingly positive for our own mental wellbeing too. And you can stay in your joggers. So what’s not to love? 

If the virtual world is not for you, you can even try netwalking. (Yes, it’s a thing.) Networking (whilst walking) is the latest craze hitting parks near you. A great opportunity to do business, enjoy the fresh air and get fit. 

Networking is marmite for many. But if you invest in it, you’ll reap the rewards.  

4 – Pivot 

With professional spheres evolving around us at a rate of knots, now is the time to embrace change. 

Do you have any specific skills from a previous role that can be used to strengthen your business? To add income streams, products or services? 

Many moons ago, I used to train the long-term unemployed how to get back into work. These coaching skills have been instrumental in our client support meetings here at Fox. We learnt long ago that when creating graphics for a client, we must first fully appreciate every aspect of their business.  

5 – Be a LinkedIn ALL STAR

Achieving an ‘ALL-STAR’ profile on your LinkedIn page will help to keep your business visible. Loved by the platform’s algorithms, this easily achievable status adds kudos to any profile. Just grow your network, engage with your connections and post regularly. 

Also, consider how professional your profile appears. Why not sharpen up the content, and add further detail to your education and work experience sections? Your LinkedIn ‘About’ bio should inform your connections who you work with, and why. 

When posting, portray the ethos of your business. Align yourself with professionals and companies who uphold similar values. 

6 – Rebrand

Even the sight of the word gives the team here at Fox the tingles. Rebranding is our speciality. 

Use this period of flux to improve your branding and messaging, to ensure your written and visual communication hits the mark. Branding is far more than a quirky logo. Each aspect of the brand needs to be consistent, from typography to tone of voice. 

As we always tell our clients, making an investment in branding can be one of the most lucrative business decisions you’ll ever make. Here at Fox, we work with our Marketing and Branding Strategy Workshop clients to create a killer sentence. A sentence that packs a punch, and perfectly defines the company’s purpose and goals. This then forms the basis of the rebrand moving forward. 

7 – Get feedback 

To further strengthen your business, request recommendations from both previous and existing clients. Doing so suggests that you care deeply about client satisfaction, and your own professional development.

Not only are testimonials the carrot on the stick for potential new customers, they are incredibly motivational to all those within the business, you included. 

To support whoever is writing your testimonials, you can even provide a loose template for them to use. Ask your client to overview: what they needed help with; what you provided for them; whether or not they were satisfied, and if they would recommend you. 

8 – Solve problems 

Words and images must effortlessly combine to form a cure for your clients’ quandaries. 

In this fast-paced world, we all want to know what problem you can solve for us, and how quickly. So however glossy you, your product or your service are, potential customers are only interested in how your business can make their lives easier. So tell the world what your business can do for them. 

9 – Keep moving  

We all know the transformative power of video and animation. 

Disney called moving image the ‘most versatile’ means of communication. And he was right. Used well, video encourages brand interaction, increases organic traffic, and improves sales. 

You’ve only got to look at the phenomenal success of TikTok to see how hungrily consumers are engaging with video content. 

So if you want your business to be noticed and taken seriously, this is the time to invest in professional photography, videography or graphic design. Cut corners, and your business will appear cheap. 

 

10 – Remember – consistency is the key 

Think of your favourite brand. Then think of their social handles, their website, their blogs. What you’ll notice is the consistency across all aspects of their branding. Colours, messages, fonts, photography, tone of voice – they remain consistent. To gain our trust, and to ensure the business remains distinguishable and recognisable. 

If you want to discuss your branding, why not attend one of our dedicated networking events, and get advice from some of Manchester’s brightest business minds?

In a branding pickle? Got a vision but not sure how to bring it to life? Haven’t the foggiest how to use LinkedIn

Then call one of the Fox team today on 01625 468038 for free support and advice.

 

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No. 13 – Assist, Help & Advise

Assist, Help & Advise

Fox Survival for 2020! No.13


“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something—your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”
—Steve Jobs, co-founder, chairman, and CEO of Apple


No hard sell, No inappropriate campaigns….

When I sat down 4 weeks ago and planned out this campaign for social media, aimed at helping and supporting people and businesses in the unusual situation, one of the first topics that came up was that those that help and assist each other will be survivors and more solid in the end.

It is better to be there for people than to push and sell at them and also, not to be bitter. As people remember the ones that were not kind.

Fox Tip ‘Treat people as you would like to be treated and help if you can, in whatever shape or form that is.’

#businessbranding #branddevelopment #followthefox #cbi #peopletrustpeople #marketing

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.12 – Advertising – SEO, PPC and Radio

Advertising - SEO, PPC and Radio

Fox Survival for 2020! No.12

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” – Steuart Henderson Britt, consumer behavior specialist.

I just had a little giggle when I found this quote….but it is true, if you do not tell people what you do and how you can help them, solve their problems, support their businesses, how will they know what a fantastic product/service you have or provide.

This week, I am looking into how I can help my business with advertising in various means. I already do soft advertising and am keen to build relationships where we can help each other.

The first question is ‘what is your target audience and where?’
there is no point in spending time and money on something that is not going to give you a ROI.

Interview your suppliers, check them out, ask questions, get quotes – please do not go with the person you have just connected to on social media that you have no idea whether they are just a scam.

I am very careful with who I will work with as my clients expect this of me.

Tip for the day – ‘Invest in yourselves and business to multiply in 18 months’

Stay Safe, Keep Alert and Be Kind To Each Other….

#followthefox #peopletrustpeople #iod #cbi

 

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.11 – Branding on Websites, Digital & Printing.

Branding on Websites, Digital & Printing.

Fox Survival for 2020! No.11

Branding on all platforms, online and offline have to be consistent, not just the logo, the colours, messages, the font/typography, photography and the core essence of the business.

Don’t make the mistake of branding your cow’s rear with many different marks and messages, in the same place, that eventually makes you and your business indistinguishable….

If you would like to here more about branding, we have a #podcast, a #workshop and #networking events such as SUBS #Wilmslow with Ceri James David Bellin and South #Manchester Business Network Simon Edmondson ♦ Award Winning Business Consultant and good old Fox Networking next week, we will be 1, it is our first anniversary.

Tip for the day: stand back from the business and use some time to review your whole communications and reposition for the future successes.

Stay Safe and Keep Moving Forward…We are!

thanks

Kate

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.10 – Repeat messaging and expertise to keep your visibility up and be supportive to others.

Repeat messaging and expertise to keep your visibility up and be supportive to others.

Fox Survival for 2020! No.10

What do you do?

What are your skills?

What are you an expert at?

What pain do you solve for your customers/clients?

How do you do it?

Why should people come to you?

What are the benefits of your business?

each of these questions are a story in itself…..

The businesses that survive this time will be the one’s that continue working ON their businesses….

Tell us about what you have been doing to keep your head above the line please!
Comments below and please like and share, let’s get a discussion going as I am now not watching the news.

#news #what #how #who #communication #marketing #visibility #covid19 #staysafe

 

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.9 – Education and Training

Education and Training

Fox Survival for 2020! No.9

Enhance your business and develop new skills and techniques to help position you and your business in a strong place for the future whatever direction or path you choose to take.

Should you be furloughed, having started a new business in the past year or be an established successful business and person, we never stop learning an ideal time is to look at this now, if you haven’t already done so.

With technology, so many opportunities are available at the moment. Online workshops and training like our LinkedIn and Marketing/Branding training can be accessed online now.

Reading books, listening to video’s, podcast and many more.
I have learnt Zoom and more back end technology for my company also.

Tip : Treat yourself to develop your mind and skills for work and for yourselves.

#training #education #skills #video‘s #podcasts #technology #books #reading #brandstrategy

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.8 – What pain do you or your business solve?

What pain do you solve

What pain do you or your business solve?

Fox Survival for 2020! No.8

Fox Survival No.8 – What Pain Do You Or Your Business Solve?

Helping business prepare for the future in their marketing and business strategy is essential at this time. Business communication is key, in words and images….

So, what pain do your clients have that your business solves or helps them with? if you can identify this, you are half way there.

It is not about you or your services/products, it is about what they do to solve other peoples problems and to make their lives easier. It is not the benefits, but they help.

Fox tips – “treat people as you would like to be treated”

How to think it through!

For example –

‘I help businesses get noticed, taken seriously and by raising their game!’

How do I do this?’

‘by using Design, Brand and Marketing Strategies.’

What is the end result?

‘they increase their turnover and get ahead of their competitiors.’

so, what pain do you solve?

I cover this on my workshop and those that got it are doing well, it is not easy to do and can need some time to work on it.

If you are settling up a new company…do this now! or phone me :)

I hope these are helping and Stay Safe guys, see you soon, Kate 

Many thanks and Good Luck!

kate@foxgraphicsdesign.co.uk

mobile: 07927 131600

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.7 – Get Testimonials & Recommendations

Testimonials & Recommendations

Get Testimonials & Recommendations

Fox Survival for 2020! No.7

Fox Survival No.7 – Get Testimonials & Recommendations for your business to help develop and nurture good relationships. 

This is a great time to get in contact with clients and people that you have been working with and supporting, keep communication going and ask for testimonials/recommendations/case studies. 

How to get testimonials and recommendations for your work that will give people confidence in your abilities and services/skills/products.

People like to hear about what you do, and it’s also about stories.

Fox tips – “treat people as you would like to be treated”

How to increase connections on social media

Linkedin and Google My Business have a facility for people to say good things about you and your services/products.

I have commissioned PR/Marketing people in the past to interview my clients, prearranged of course, and then write a case study, these are fantastic, because clients say things to a third party that they probably wouldn’t say to your face. Good things, of course, then these can be used as content with images everywhere in your marketing.

You can see examples at the bottom of my home page on the website.

Take care and be safe!

Kate

Many thanks and Good Luck!

kate@foxgraphicsdesign.co.uk

mobile: 07927 131600

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.6 – Improve Branding & Messaging

Improve Branding & Messaging

Fox Survival for 2020! No.6

Fox Survival No.6 – Improve branding and messaging for your business to ensure that you are getting the right visual and written communication.

This is my speciality, we run workshops exactly on this and I was interviewed about Branding on a podcast about 9 weeks ago, so if you would like more help please let me know.

2 tips today – Invest in your branding to ensure that you look professional and are taken seriously and does your “killer sentence” answer all the questions and make people ask more? 

Fox tips – “treat people as you would like to be treated”

How to improve your branding and messaging for your business!

Branding is not just a logo, it has many levels and has to be consistent at all time, even down to the tone of the communication.

My Killer Sentence is on my website and header for LinkedIn, every time I introduce myself in business I say it, my employees say it and it will probably end up on the back of my business cards when we reprint.

On my website I have a blog all about Marketing and Branding Strategy Workshop which explains in more detail.

Tip : be consistent and professional.

I hope these pointers are helping and if you focus on these 2 alone, and implement across your business you will be stronger in months to come.

Stay Safe, Keep Breathing,

Kate :)

Many thanks and Good Luck!

kate@foxgraphicsdesign.co.uk

mobile: 07927 131600

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.