Fox Survival No. 13 – Assist, Help & Advise

Assist, Help & Advise

Fox Survival for 2020! No.13


“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something—your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”
—Steve Jobs, co-founder, chairman, and CEO of Apple


No hard sell, No inappropriate campaigns….

When I sat down 4 weeks ago and planned out this campaign for social media, aimed at helping and supporting people and businesses in the unusual situation, one of the first topics that came up was that those that help and assist each other will be survivors and more solid in the end.

It is better to be there for people than to push and sell at them and also, not to be bitter. As people remember the ones that were not kind.

Fox Tip ‘Treat people as you would like to be treated and help if you can, in whatever shape or form that is.’

#businessbranding #branddevelopment #followthefox #cbi #peopletrustpeople #marketing

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.12 – Advertising – SEO, PPC and Radio

Advertising - SEO, PPC and Radio

Fox Survival for 2020! No.12

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” – Steuart Henderson Britt, consumer behavior specialist.

I just had a little giggle when I found this quote….but it is true, if you do not tell people what you do and how you can help them, solve their problems, support their businesses, how will they know what a fantastic product/service you have or provide.

This week, I am looking into how I can help my business with advertising in various means. I already do soft advertising and am keen to build relationships where we can help each other.

The first question is ‘what is your target audience and where?’
there is no point in spending time and money on something that is not going to give you a ROI.

Interview your suppliers, check them out, ask questions, get quotes – please do not go with the person you have just connected to on social media that you have no idea whether they are just a scam.

I am very careful with who I will work with as my clients expect this of me.

Tip for the day – ‘Invest in yourselves and business to multiply in 18 months’

Stay Safe, Keep Alert and Be Kind To Each Other….

#followthefox #peopletrustpeople #iod #cbi

 

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.11 – Branding on Websites, Digital & Printing.

Branding on Websites, Digital & Printing.

Fox Survival for 2020! No.11

Branding on all platforms, online and offline have to be consistent, not just the logo, the colours, messages, the font/typography, photography and the core essence of the business.

Don’t make the mistake of branding your cow’s rear with many different marks and messages, in the same place, that eventually makes you and your business indistinguishable….

If you would like to here more about branding, we have a #podcast, a #workshop and #networking events such as SUBS #Wilmslow with Ceri James David Bellin and South #Manchester Business Network Simon Edmondson ♦ Award Winning Business Consultant and good old Fox Networking next week, we will be 1, it is our first anniversary.

Tip for the day: stand back from the business and use some time to review your whole communications and reposition for the future successes.

Stay Safe and Keep Moving Forward…We are!

thanks

Kate

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.10 – Repeat messaging and expertise to keep your visibility up and be supportive to others.

Repeat messaging and expertise to keep your visibility up and be supportive to others.

Fox Survival for 2020! No.10

What do you do?

What are your skills?

What are you an expert at?

What pain do you solve for your customers/clients?

How do you do it?

Why should people come to you?

What are the benefits of your business?

each of these questions are a story in itself…..

The businesses that survive this time will be the one’s that continue working ON their businesses….

Tell us about what you have been doing to keep your head above the line please!
Comments below and please like and share, let’s get a discussion going as I am now not watching the news.

#news #what #how #who #communication #marketing #visibility #covid19 #staysafe

 

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.9 – Education and Training

Education and Training

Fox Survival for 2020! No.9

Enhance your business and develop new skills and techniques to help position you and your business in a strong place for the future whatever direction or path you choose to take.

Should you be furloughed, having started a new business in the past year or be an established successful business and person, we never stop learning an ideal time is to look at this now, if you haven’t already done so.

With technology, so many opportunities are available at the moment. Online workshops and training like our LinkedIn and Marketing/Branding training can be accessed online now.

Reading books, listening to video’s, podcast and many more.
I have learnt Zoom and more back end technology for my company also.

Tip : Treat yourself to develop your mind and skills for work and for yourselves.

#training #education #skills #video‘s #podcasts #technology #books #reading #brandstrategy

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.8 – What pain do you or your business solve?

What pain do you solve

What pain do you or your business solve?

Fox Survival for 2020! No.8

Fox Survival No.8 – What Pain Do You Or Your Business Solve?

Helping business prepare for the future in their marketing and business strategy is essential at this time. Business communication is key, in words and images….

So, what pain do your clients have that your business solves or helps them with? if you can identify this, you are half way there.

It is not about you or your services/products, it is about what they do to solve other peoples problems and to make their lives easier. It is not the benefits, but they help.

Fox tips – “treat people as you would like to be treated”

How to think it through!

For example –

‘I help businesses get noticed, taken seriously and by raising their game!’

How do I do this?’

‘by using Design, Brand and Marketing Strategies.’

What is the end result?

‘they increase their turnover and get ahead of their competitiors.’

so, what pain do you solve?

I cover this on my workshop and those that got it are doing well, it is not easy to do and can need some time to work on it.

If you are settling up a new company…do this now! or phone me :)

I hope these are helping and Stay Safe guys, see you soon, Kate 

Many thanks and Good Luck!

kate@foxgraphicsdesign.co.uk

mobile: 07927 131600

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.7 – Get Testimonials & Recommendations

Testimonials & Recommendations

Get Testimonials & Recommendations

Fox Survival for 2020! No.7

Fox Survival No.7 – Get Testimonials & Recommendations for your business to help develop and nurture good relationships. 

This is a great time to get in contact with clients and people that you have been working with and supporting, keep communication going and ask for testimonials/recommendations/case studies. 

How to get testimonials and recommendations for your work that will give people confidence in your abilities and services/skills/products.

People like to hear about what you do, and it’s also about stories.

Fox tips – “treat people as you would like to be treated”

How to increase connections on social media

Linkedin and Google My Business have a facility for people to say good things about you and your services/products.

I have commissioned PR/Marketing people in the past to interview my clients, prearranged of course, and then write a case study, these are fantastic, because clients say things to a third party that they probably wouldn’t say to your face. Good things, of course, then these can be used as content with images everywhere in your marketing.

You can see examples at the bottom of my home page on the website.

Take care and be safe!

Kate

Many thanks and Good Luck!

kate@foxgraphicsdesign.co.uk

mobile: 07927 131600

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.6 – Improve Branding & Messaging

Improve Branding & Messaging

Fox Survival for 2020! No.6

Fox Survival No.6 – Improve branding and messaging for your business to ensure that you are getting the right visual and written communication.

This is my speciality, we run workshops exactly on this and I was interviewed about Branding on a podcast about 9 weeks ago, so if you would like more help please let me know.

2 tips today – Invest in your branding to ensure that you look professional and are taken seriously and does your “killer sentence” answer all the questions and make people ask more? 

Fox tips – “treat people as you would like to be treated”

How to improve your branding and messaging for your business!

Branding is not just a logo, it has many levels and has to be consistent at all time, even down to the tone of the communication.

My Killer Sentence is on my website and header for LinkedIn, every time I introduce myself in business I say it, my employees say it and it will probably end up on the back of my business cards when we reprint.

On my website I have a blog all about Marketing and Branding Strategy Workshop which explains in more detail.

Tip : be consistent and professional.

I hope these pointers are helping and if you focus on these 2 alone, and implement across your business you will be stronger in months to come.

Stay Safe, Keep Breathing,

Kate :)

Many thanks and Good Luck!

kate@foxgraphicsdesign.co.uk

mobile: 07927 131600

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.5 – Increase LinkedIn Profile to ‘All Stars’

Improve LinkedIn Profile to 'All Stars'

Fox Survival for 2020! No.5

Fox Survival No.5 – Improve your LinkedIn profile to ‘All Stars’ to help raise your visibility and help your business become more effective in your marketing.

LinkedIn will take you seriously and you get brownie points for completing your profile to a professional level by added in material that can show case you and what you do best.

This is the same with other social media platforms, but I suggest that not to the level of LI. Whilst you are Planning, Evaluating where you are now and where you want to be, read your profile and ask yourselves – is this who I am, are these my skills and would people contact me for the business I would like? if not, have a change around and refocus. This will lead on into No.6 which is about your messaging, communication in words and images, branding and marketing.

Tip for today – reflect, focus and look objectively at what you are doing to enable you and your business to move forward into the new ‘normal’.

Fox tips – “treat people as you would like to be treated”

How to improve LinkedIn profile to 'All Stars'

LinkedIn training is available online with Kate on Zoom, should you like some pointers for free and one to one all things Linkedin training is also available, many of our clients have had this as part of their marketing strategy.

It’s OK to have some head space and starring into space enjoying the detail of plants and nature when you can. This is part of resilience and allowing your mind to rest so that you can be creative in developing your business or yourselves. I hope my daily Survival tips help, stay safe, Kate

Select quality and relevant connections in sectors and areas that maybe related to you and your business. Or even just really positive people.

Lessons are being learnt during this period, people are noticing how others behave and what actions they take in extreme situation. Align yourselves with companies similar and that you have an affinity with, good ethics and attitude.

I hope these points are helping, small sound bites each day to keep you moving forward.

Many thanks and Good Luck!

kate@foxgraphicsdesign.co.uk

mobile: 07927 131600

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.3 – Increase Virtual Networking

Increase Virtual Networking

Increase Virtual Networking

Fox Survival for 2020! No.3

Fox Survival No.3 – Increase Virtual Networking to maintain and develop your business and keep in contact with old, new and interesting people, often there is a gust speaker and these tend to be free at the moment. This is the time to keep yourself and your business visible, by being seen and heard on these events you have the opportunity to meet people you would not usually have the opportunity to meet.

See if you can get a headset or mic and try a green screen behind your chair, I have had fun with that and people cannot see your living room. You can have your branding or images behind and even a video! If this is outside your comfort zone, I can assure you that everyone has been in the same boat and for fear of not being professional, I learnt last week that people have forgotten what shoes are.

Tip for the Ladies, put your lippy on and for the Gents, have a shave, unless it’s a design feature :)

 

How to increase virtual networking?

So, build up your connections, this takes time, so it can be done alongside the planning and evaluating, one sure thing is that digital marketing is definitely here and if you have not been developing this, now is the time.

What you can do is put a post online saying that you are interested in visiting virtual Free networks or even paid, as a visitor you can usually attend at least once before deciding if this is the right place for you and your business. 

We know many and can help or just say what you are needing help with and in which areas, the beauty of virtual is that you are not limited to area or country. I deal time to make new connections and see colleagues.

How are you getting on with the Planning, Evaluating and Implementing from No.1 post? this can be hard, and takes time, I am happy to bounce off ideas if that would help, sometimes it works have a 3rd party and I think outside the box, just let me know if a virtual coffee and chat is an idea.

I hope these points are helping, small sound bites each day to keep you moving forward.

Many thanks and Good Luck!

kate@foxgraphicsdesign.co.uk

mobile: 07927 131600

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.