Fox Survival No.8 – What pain do you or your business solve?

What pain do you solve

What pain do you or your business solve?

Fox Survival for 2020! No.8

Fox Survival No.8 – What Pain Do You Or Your Business Solve?

Helping business prepare for the future in their marketing and business strategy is essential at this time. Business communication is key, in words and images….

So, what pain do your clients have that your business solves or helps them with? if you can identify this, you are half way there.

It is not about you or your services/products, it is about what they do to solve other peoples problems and to make their lives easier. It is not the benefits, but they help.

Fox tips – “treat people as you would like to be treated”

How to think it through!

For example –

‘I help businesses get noticed, taken seriously and by raising their game!’

How do I do this?’

‘by using Design, Brand and Marketing Strategies.’

What is the end result?

‘they increase their turnover and get ahead of their competitiors.’

so, what pain do you solve?

I cover this on my workshop and those that got it are doing well, it is not easy to do and can need some time to work on it.

If you are settling up a new company…do this now! or phone me :)

I hope these are helping and Stay Safe guys, see you soon, Kate 

Many thanks and Good Luck!

kate@foxgraphicsdesign.co.uk

mobile: 07927 131600

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.6 – Improve Branding & Messaging

Improve Branding & Messaging

Fox Survival for 2020! No.6

Fox Survival No.6 – Improve branding and messaging for your business to ensure that you are getting the right visual and written communication.

This is my speciality, we run workshops exactly on this and I was interviewed about Branding on a podcast about 9 weeks ago, so if you would like more help please let me know.

2 tips today – Invest in your branding to ensure that you look professional and are taken seriously and does your “killer sentence” answer all the questions and make people ask more? 

Fox tips – “treat people as you would like to be treated”

How to improve your branding and messaging for your business!

Branding is not just a logo, it has many levels and has to be consistent at all time, even down to the tone of the communication.

My Killer Sentence is on my website and header for LinkedIn, every time I introduce myself in business I say it, my employees say it and it will probably end up on the back of my business cards when we reprint.

On my website I have a blog all about Marketing and Branding Strategy Workshop which explains in more detail.

Tip : be consistent and professional.

I hope these pointers are helping and if you focus on these 2 alone, and implement across your business you will be stronger in months to come.

Stay Safe, Keep Breathing,

Kate :)

Many thanks and Good Luck!

kate@foxgraphicsdesign.co.uk

mobile: 07927 131600

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.5 – Increase LinkedIn Profile to ‘All Stars’

Improve LinkedIn Profile to 'All Stars'

Fox Survival for 2020! No.5

Fox Survival No.5 – Improve your LinkedIn profile to ‘All Stars’ to help raise your visibility and help your business become more effective in your marketing.

LinkedIn will take you seriously and you get brownie points for completing your profile to a professional level by added in material that can show case you and what you do best.

This is the same with other social media platforms, but I suggest that not to the level of LI. Whilst you are Planning, Evaluating where you are now and where you want to be, read your profile and ask yourselves – is this who I am, are these my skills and would people contact me for the business I would like? if not, have a change around and refocus. This will lead on into No.6 which is about your messaging, communication in words and images, branding and marketing.

Tip for today – reflect, focus and look objectively at what you are doing to enable you and your business to move forward into the new ‘normal’.

Fox tips – “treat people as you would like to be treated”

How to improve LinkedIn profile to 'All Stars'

LinkedIn training is available online with Kate on Zoom, should you like some pointers for free and one to one all things Linkedin training is also available, many of our clients have had this as part of their marketing strategy.

It’s OK to have some head space and starring into space enjoying the detail of plants and nature when you can. This is part of resilience and allowing your mind to rest so that you can be creative in developing your business or yourselves. I hope my daily Survival tips help, stay safe, Kate

Select quality and relevant connections in sectors and areas that maybe related to you and your business. Or even just really positive people.

Lessons are being learnt during this period, people are noticing how others behave and what actions they take in extreme situation. Align yourselves with companies similar and that you have an affinity with, good ethics and attitude.

I hope these points are helping, small sound bites each day to keep you moving forward.

Many thanks and Good Luck!

kate@foxgraphicsdesign.co.uk

mobile: 07927 131600

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.4 – Can you PIVOT?

Can you Pivot

Can you PIVOT? and/or use other SKILLS

Fox Survival for 2020! No.4

Fox Survival No.4 – Can you PIVOT your business and use other SKILLS which you or your business may have that will drive your forward and add extra income streams and products/services to the business to fit into these different times.

Some businesses have adapted quickly and fairly easily to putting their offering online, or changing the products that they make, there are some great examples.

Years ago, I used to train the long term unemployed how to get back into work, to re-skill, I would brainstorm on a flip chart all the skills needed to run a home and family, then change the heading to MD of a company, and check down the list of skills that were mirrored to do the same.

Do you have any specific skills from a former career that you can tap and the same with your staff? it maybe that you need to do a bit of updating or retraining….now is a good time.

Fox tips – “treat people as you would like to be treated”

How to Pivot or use existing skills

Tip : Sit down with a blank piece of paper and scribble down what skills you have or your business has, ask people to chip in who know you or work for you.

Look at different sectors, additional services – identify new opportunities. Keep a totally open mind and keep calm, you may have a light bulb moment….I love those :)

 I hope these posts are helping, now, you can revisit them

Small sound bites each day to keep you moving forward.

Many thanks and Good Luck!

kate@foxgraphicsdesign.co.uk

mobile: 07927 131600

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.3 – Increase Virtual Networking

Increase Virtual Networking

Increase Virtual Networking

Fox Survival for 2020! No.3

Fox Survival No.3 – Increase Virtual Networking to maintain and develop your business and keep in contact with old, new and interesting people, often there is a gust speaker and these tend to be free at the moment. This is the time to keep yourself and your business visible, by being seen and heard on these events you have the opportunity to meet people you would not usually have the opportunity to meet.

See if you can get a headset or mic and try a green screen behind your chair, I have had fun with that and people cannot see your living room. You can have your branding or images behind and even a video! If this is outside your comfort zone, I can assure you that everyone has been in the same boat and for fear of not being professional, I learnt last week that people have forgotten what shoes are.

Tip for the Ladies, put your lippy on and for the Gents, have a shave, unless it’s a design feature :)

 

How to increase virtual networking?

So, build up your connections, this takes time, so it can be done alongside the planning and evaluating, one sure thing is that digital marketing is definitely here and if you have not been developing this, now is the time.

What you can do is put a post online saying that you are interested in visiting virtual Free networks or even paid, as a visitor you can usually attend at least once before deciding if this is the right place for you and your business. 

We know many and can help or just say what you are needing help with and in which areas, the beauty of virtual is that you are not limited to area or country. I deal time to make new connections and see colleagues.

How are you getting on with the Planning, Evaluating and Implementing from No.1 post? this can be hard, and takes time, I am happy to bounce off ideas if that would help, sometimes it works have a 3rd party and I think outside the box, just let me know if a virtual coffee and chat is an idea.

I hope these points are helping, small sound bites each day to keep you moving forward.

Many thanks and Good Luck!

kate@foxgraphicsdesign.co.uk

mobile: 07927 131600

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival for 2020! No.2

increase connections on social media

Increase Connections on Social Media

Fox Survival for 2020! No.2

Fox Survival NO.2 is all about connections and people, whilst planning, evaluating and starting to implement, help raise your visibility with your connections online.

Select quality and relevant connections in sectors and areas that maybe related to you and your business. Or even just really positive people.

Lessons are being learnt during this period, people are noticing how others behave and what actions they take in extreme situation. Align yourselves with companies similar and that you have an affinity with, good ethics and attitude.

Fox tips – “treat people as you would like to be treated”

 

How to increase connections on social media

From a social media view point, you need a high number of connections to be recognised and to gain any form of traction. So, build up your connections, this takes time, so it can be done alongside the planning and evaluating, one sure thing is that digital marketing is definitely here and if you have not been developing this, now is the time.

An easy way to increase the followers you have on your social media channels, is to follow key influence’s in your industry, and like and comment on the content that they publish. You will often see their audience starting to reciprocate the content that you put out.

I hope these points are helping, small sound bites each day to keep you moving forward.

Many thanks and Good Luck!

kate@foxgraphicsdesign.co.uk

mobile: 07927 131600

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox survival for 2020!

Fox Survival tips no.1

Fox Survival for 2020!

Fox survival for 2020! How to plan, evaluate and implement for your business at this time.

Today is a new start for many businesses, they have coped, sorted, and now know what their deal is and where they stand.

I talked online to some 2 weeks ago about getting to this point and have been asked to share some of my wisdom, so I have put together a survival kit and will be posting daily on this.

‘How to market yourself amidst such tragedy? Such a fine balance. Please share some of your wisdom’ one connection asked me recently.

I found this quote ‘Out of constraints comes creativity, out of chaos comes growth. Out of fears comes love!’ by Sue-Ann Bubacz

So….let’s begin!

Plan, evaluate and implement! I have known Managing Directors sitting on beaches in mid August doing this, they come back from their annual holidays, phone me and say…come in for a meeting, just bring your brain.

Sit down with a piece of paper and start putting ideas down, think of where you want to be in 2 years, then six months and then 2 months. scribble a mind map, dump everything down, silly or not, keep visualizing where you want to be and work backwards, this is an ongoing process and nothing is wrong.

I have planned a sequence of these actions for the next few weeks, please get in touch if you would like a chat or further help, free consultation and virtual support.

Many thanks and Good Luck!

kate@foxgraphicsdesign.co.uk

mobile: 07927 131600

 

 

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Business Innovation Award

Blog Innovation Award

I hope you had a relaxing, recharging summer and productive time. I just thought that I would say hello. And thank everyone for all your kind and supportive words, these have touched me and were totally unexpected.

This award has been fun, totally unexpected and no dinner ceremony which would have cost thousands, but as it is Cheshire, I asked my friend and colleague to do this image of me at the top of a hill with the fantastic area of Cheshire behind me, before the green grass turned brown. What a great place to live and work! Thank you to all my clients, associates and friends.

Based in Macclesfield, Cheshire, Fox Graphics Design & Marketing supports a range of clients, helping them to grow and become more visual in their professional arena. We spoke to Creative Director Kate Fox to learn more about the firm’s work and her pride in the success it has achieved.

Since its inception in 2008 Fox Graphics Design has worked hard to achieve success, working closely with its clients so that they can focus on their business and clients, safe in the knowledge that their branding, marketing and design needs are all met. It is Kate’s vast experience in the industry and commitment to excellence for her valued clients, that ensures that they keep coming back for more, as we found out.

“Through my work at Fox Graphic Design, I help ambitious business owners grow their business, and make sure their customers see them in their best light. To achieve this, I draw on my years of knowledge and experience to create branding and visuals that convey the right messages to the right people, help you plan and execute your marketing campaigns, all while letting our clients do what they do best; run their company. We can take care of everything from branding a clients’ company, to creating a stand out exhibition display, to even managing their marketing from beginning to end.

“Whatever project they ask us to undertake, when working with our clients we listen continually so that we can understand the client’s needs. By taking the time to gain an insight and develop strategic design solutions we are able to help their business grow and thrive. We can help companies enhance and expand their image/message and take them into new markets while consolidating their position on all media platforms alongside traditional methods.”

With regards to the future, it is Kate’s belief that her firm will continue to expand and enhance its offering over the coming years, using its current achievements as a springboard from which to launch itself into the global market, as she proudly concludes.

“As we look ahead, our plans are to develop Fox Graphics Design by adding adventurous decision makers that are driven to success in their fields to our already exceptional team. The next decade will also see us expand internationally, growing our global reach to ensure that we continue to provide our award-winning services for many more years.”

Company: Fox Graphics Design & Marketing

Address: Studio 42, Beechfield House, Winterton Way, Macclesfield, Cheshire, SK11 0LP, UK

Phone: 01625 468038

Some pointers on thinking and planning exhibition stands and marketing events.

Blog Exhibiting

First time exhibiting! Here are some tips!

Make Sure You Go to the Right Exhibit

Exhibiting can be an expensive and demanding process in terms of time, money and people you want to stack the odds in your favour early on.

Going to the right exhibition is a good start.

The first step is to do some homework:

Visit the exhibitions you are thinking of attending,

Talk to people that have exhibited there before (you can usually find a list of exhibitors in old tradeshow handbooks or online).

Ask the exhibition organizers what sort of marketing activities they have done in order to promote the event.

Find out about:

The amount of people that visit the show

The sorts of exhibits and displays at the show and the ones that are drawing the biggest crowds.

And ask yourself are the people attending the show your target market

 

  1. Have a clear set of goals and set explicit realistic objectives

Is the aim of attending an exhibit:

To increase brand awareness?

Increase your client list by 5%?

Launch a new product or service?

Reposition the business or a product?

Generate leads?

Do you have a clear picture of your target audience?

If you cannot answer the question: “Why am I here?” – you are probably in the wrong place.

A clear statement of your goals and measures of success will help you:

Choose the exhibition you want to participate in

The sort of display you want

The people you need to bring

The gifts, publications, information and merchandise you might need

Even the competitions or lead generating activities you want to use

In addition measurable goals will help you evaluate your exhibition experience.

 

  1. You Have 3 Seconds

Typically as an exhibitor you can expect no more than three seconds of a passerby’s attention.

In those three seconds your typical target audience visitor need to understand:

Who you are

What you do

 

  1. Make Sure You Have the Right People on the Stand

The people on your stand are your brand and business ambassadors.

Staff need to be:

Knowledgeable about the product or service as well as the business

Appropriately dressed

Be aware of and follow exhibition etiquette (no gum, no personal calls, be attentive)

Remember: A good sales person may not be as good at the exhibition as the rolls of engagement are different.

Pre-show training is a must.

Have A Decision Maker Available

Have a decision maker available. Trade show and exhibitions are places where decisions are made and deals are arranged.

Make sure you have a decision maker at the stand or ready access to one.

 

  1. Find a Balance

It may be tempting, especially at your first trade show to go all out and aim to make a big impression.

As a first time exhibitor it is important to find a balance between making an impact and staying in budget.

(Credit to Gill Keinan)

We try to think and prepare for every eventuality so that there are no surprises and our clients are confident and happy with their exhibit – Happy to listen and help!

Shout out your product/service or concept. Keep it simple, effective and wave your flag!

We like to be in on the discussions early in the company’s planning to market themselves in the world arena or locally, so that we can get under the skin of what the message is and try to ensure the final design, impact and message has the effect required and ROI.

Those companies that have not exhibited at large fairs and abroad will benefit from having the whole message looked at and planned, ensuring that when clients are standing at their exhibit selling and promoting their company, they have all the tools, sales material and visual message to help them do their jobs effectively and professionally.

Hope this is helpful, contact Kate at Fox Graphics Design & Marketing for a chat to see if we can help. Free consultation – www.foxgraphicsdesign.co.uk    m: 07927 131600

More examples and information about exhibitions – https://foxgraphicsdesign.co.uk/what-we-do/exhibition-stand/

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