The importance of design in your business

design in your business

The importance of design in your business

Wondering just how important design really is? Looking to save costs and thinking about striking it from your business priority list? You’re not alone. But it doesn’t mean you should do it.

As a society, we buy things we like the look of and this always comes down to design. Adobe even revealed that those companies with a strong design outperformed those companies that had a weak design by nearly 220%, over the course of 10 years. Good design isn’t just linked to success though. Another study found that 94% of people who distrusted a brand did so because of their website design.

There’s plenty more where that comes from too. Here, we explore exactly why good design should be a priority for your business – whatever its size and age.

How Fox Graphics Design can help

Of course, design is a journey but hopefully you can see just why it’s so important if you want your business to stay IN business. Plus, if you’ve been second-guessing the importance of design in your business, instead think about how good design can give you a competitive edge, drive results and help your business to stand out.

If you’d like some help, why not drop me an email at studio@foxgraphicsdesign.com or call me on 01625 468038. Together, we can make your design work for you.

importance of design
design in your business

It makes a strong first impression

Whether your website, social media graphics, email footer, a poster in the local shop, or even just your logo – your design is often the first thing that people see and we all want to make a good first impression. Not just that but consumers typically take a few seconds to make up their mind about a business, before they’ve even spoken to anyone.

You only have one chance to really make a good first impression, and a professional designer can help you to do this. What’s more, people want to know they’re working with professionals. By investing in expert design, you’re highlighting that you believe in and value professionalism. With good design, you’re sending a powerful message to your potential clients and it’s more likely to be remembered, which leads us nicely onto our next point.

It helps you to stand out

We all have competition but design can set you apart from the rest, and either make or break a business. Think about it this way: have you bought one product over another just because it looked nicer? There’s probably lots of other businesses that offer the same product or service, maybe at the same price point, and in the local area. Good design, however, is what can make you stand out.

The chairman and CEO of Sony once explained, “We assume all products of our competitors will have basically the same technology, price, performance and features. Design is the only thing that differentiates one product from another in the marketplace!”

Steven Bradley, author of Design Fundamentals goes one step further and says as a society, we’re inherently biased towards beauty. “We perceive beautiful things as being better, regardless of whether they actually are. All else being equal, we prefer beautiful things, and we believe beautiful things function better.”

It promotes brand consistency

Nike, Apple, McDonalds – these are just a few examples of businesses that have nailed their design over the years. It would be strange if they suddenly changed it too. Why? Because they’ve shown that design is so much more than just design. It’s their story, values, mission and authority.

While changing your logo here, and using different colours there, might not seem like a big thing, these irregularities can snowball. A brand without proper design or even irregular design is forgettable. After all, when you think about the above businesses, you think about their logo, colour or strapline.

Consistent design can also help to connect your customers too. When things in life are inconsistent, it seems chaotic and disorganised. Why would any customer want to become involved with a business like that? There’s a reason that the world’s biggest businesses have maintained a design strategy over the years and, by doing so, you’re one step closer to creating a timeless brand – which is something we all probably want.

If you’d like some help, why not drop me an email at studio@foxgraphicsdesign.com or call me on 01625 468038. Together, we can make your design work for you.

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Why you should employ experts to take care of specific tasks in your business

kate expert in action

Why you should employ experts to take care of specific tasks in your business

Business life is hectic and just as you finish one task, there’s three more being added to your to do list. From design, marketing, sales and even business development, as a business owner, you’re required to wear a lot of hats. But not all of them will fit and that’s before we even get onto the fact that you simply might not want to wear all of them.

For this reason, a number of entrepreneurs choose to outsource specific tasks within the business to not only ensure that it gets done properly but so that they can excel in their own field. That’s not the only reason either. Here, we explain exactly why you should invest in a team of professionals.

Better expertise

Whether you like to admit it or not, none of us know everything there is to know. Logo design, social media marketing, email automation – by enlisting the help of a professional in a certain field, you’ll be able to benefit from their knowledge. What’s more, if they’re trained and have experience helping other businesses to do those exact tasks, they can be a valuable addition to your business and could actually offer you a competitive advantage.

Enhanced image

We’ve mentioned this idea in a previous blog. Your customers, both existing and potential, want to know that they’re working with a team of professionals. If you’re able to show off professional branding, advertising, sales or even technology, you’re highlighting that you value and invest in professionalism too.

More time

How many hours have you wasted trying to write that email? Do you really have enough time to spend an afternoon cold calling local businesses? By using other professionals to take care of the tasks that they’re good at, you’ll have more time to focus on the things that you’re good at – like growing the business. If you have an in-house team, they’ll also be freed up to work on other more pressing projects and overall productivity and efficiency will soar. With a professional taking care of certain tasks, you also won’t need to waste time trying to upskill yourself or other members of the team on the latest trends and tactics.

kate expert in action

Fresh ideas

By investing in new skills and diverse talent, you’re opening up the door to new and fresh ideas. This could be the difference between your business making it or not. For example, if you enlist the help of an external designer or marketeer, they’ll come up with strategies and ideas that you might not have had before. You’ll learn new things and understand ways to keep pace within the business world.

Reduced costs

Many think that paying for professional services is an additional expense. But you can actually save money by doing exactly that. Again, take the example of a designer. You only pay them for the work they carry out, compared to hiring an in-house designer, and it brings huge value to your business. What’s more, if one of your in-house employees was originally wasting time trying to design social media graphics and flyers, you’ve now freed them up to work on projects relevant to them.

These are just a few of the reasons why employing an expert to take care of specific business tasks and projects can be beneficial. What’s more, at Fox Graphics Design, we’ve been helping businesses with their design, branding and marketing for nearly 15 years. If you’d like to discuss how we could support you, email us at studio@foxgraphicsdesign.com or call us on 01625 468038.

Filming why clients employ an expert – https://foxgraphicsdesign.com/2020/11/17/kate-fox-introduction-filming/

Kate fox image
Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Why design keeps you in business and ahead of the competition

Product Design

Why design keeps you in business and ahead of the competition

As a business owner, you’ve likely got a lot on your plate. But one of your biggest priorities is probably staying ahead of the competition and IN business. Unfortunately, that’s easier said than done and it requires a lot of strategy, dedication, and hard work. One thing that can help, however, is good design.

In fact, figures from the Design Management Institute found that design-led organisations actually outperformed their peers by 228%, during a 10-year period. A survey from Tyton Media even found that nearly half of people say that website design is the number one priority when determining a business’ credibility. So, here, we reveal why great design can differentiate your business from the rest and keep you firing on all cylinders.

  1.  1. It highlights your identity

One of the most important uses of design is that it defines who your business is and what it can offer to your customers. It acts like a first impression, and, with good design, that can be a strong first impression. This is essential for differentiating your brand from your competitors and can also help your brand image to remain in the minds of your target audience. It takes 10 seconds for a consumer to make an impression of your brand, but memorable logos are 70% more likely to get a positive response – which, in a crowded market, can be a big difference.

  1.  2. It strengthens consumer relationships

Relationships are built on emotion and the same can be said for your consumer relationships. Put simply, if you can connect your brand with the values that your target audience holds, you’ll be taking steps in the right direction. Smart colours, font choices and layouts can connect customers with brands in a purposeful way, highlighting what your brand stands for and represents. This is essential for not just attracting customers but ensuring they stay.

  1.  3. It promotes brand consistency

Think about some of your favourite brands. The design of Google, Nike and McDonalds is so much more than just colours and font. It’s part of the branding. It’s the identity of the business and it’s hard to imagine anything else. When consumers choose a brand to invest in, consistency is key because it ties back to the emotional connection between them and a business. On the other hand, inconsistent brands promote disorganisation and chaos and are less likely to be trusted.

  1.  4. It supports online success

In today’s ever-digital world, you need a nice-looking and easy-to-use website to succeed as well as a strong online presence. Good design goes hand in hand with this. Research shows that social media posts with images receive significantly higher engagement compared to those that don’t, and companies who use design rather than stock images achieve even better results. Consider what is going to grab attention online – it’s rarely going to be just text.

  1.  5. It showcases your innovation

     

    If you haven’t updated your design or branding since the 80s then you’re sending out the wrong message to your target audience. Instead, a willingness to invest in design shows that as a business you’re more innovative and open to change. Not to mention, you foster and value new ways of thinking. This does wonders for your brand perception.
  2.  6. It makes you money

Good design boosts your brand perception and value, which increases your customers and ultimately your overall sales. But that’s not all. Just think about the likes of Audi or Apple. Over time, these brands have become synonymous with status, prestige, and authority. Through effective branding and regular communication, these companies have built up a strong following of customers who have come to accept the pricing of any new products or services. While you can’t expect this overnight, these brands wouldn’t have gotten to where they are today without good design.

  1.  7. It boosts the user experience

Unfortunately, a nice-looking product, service or website just won’t cut it now. Consumers want something that’s useful and easy-to-use as well as pleasing-to-use. When we talk about design, we’re talking about design that looks and works well. A well-designed logo will grab attention, a well-designed website will convert those all-important visitors into customers. By focusing on design that’s simple, memorable, and easy to understand or use, consumers (who have a much shorter attention span nowadays) are more likely to connect with your business and use you time and time again.

Want to get your brand sorted for the year ahead? Perhaps you’d like a brand audit to evaluate its impact? Drop me an email at studio@foxgraphicsdesign.com or callme on 01625 468038.

Animation and website
smells clean branding
Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Webmaster Brand Design

The biggest design trends for 2023

The biggest design trends for 2023

Thinking about updating your branding in 2023? Perhaps you’re looking to launch a new product or service? Either way, there’s a few design trends taking the sector by storm that you should know about if you want to create a brand that will resonate with exactly the right people.

Less is more

The word ‘anti-branding’ is being thrown around the design sector right now. The idea is that companies use minimalistic design and messaging as well as barely there branding to highlight their authenticity and a straightforward brand identity. By giving consumers all the information they need, without any distractions, anti-branding can be very impactful when used correctly.

Creative typography

While some of the biggest brands, like Google and Nike, might opt for simple typography, in 2023 it’s expected that brands will get a little more inventive. Increasingly, we’re seeing designers pushing the boundaries of text-based designs – even using icons for letters in some instances. Bold colours, a play on words and a variety of letter sizing can also help your branding to stand out from the crowd.

Nostalgic inspiration

Just look at Burger King. They’ve gone back to their branding from the 70s and 80s and we can expect other businesses to follow suit in 2023. It comes as branding is set to become more minimalist, but it also helps consumers to look back over some of the fonder memories. Don’t worry if your brand wasn’t around back then – a few simple tweaks to your brand colour and font will do the trick.

burger king brand

Pastel shades

Bright colours may have been centre stage in 2022 but next year it’s all about pastel colours. That’s not to say bold shades are being pushed aside but instead the two are working together to create head-turning designs. What’s more, bubblegum pinks, baby blues and soft yellows depict feelings of happiness and positivity and, as we mentioned in a previous blog , can inspire consumer behaviour.

Diversity

Of course, diversity isn’t a trend, but we are seeing more businesses embracing diversity in their branding. This includes design and advertising that features a range of diverse individuals as well as celebrating different shapes, sizes, and colours. Where traditionally some brands were eager to maintain a socially conscious image, we’re seeing more companies using their design to speak out.

Want to discuss any of these trends in more detail? Perhaps you’d like to update your branding to really make an impact in 2023? Drop me an email at studio@foxgraphicsdesign.com or call me on 01625 468038.

Link to: How branding affects consumer behaviour

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

How branding affects consumer behaviour

Branding Agency

How branding affects consumer behaviour

Have you ever been drawn to a certain food item because of the colour of its packaging? Perhaps a nice-looking logo meant that you spent time looking into a particular company and what it offered? As humans, we’re naturally intrigued by items and experiences that we find attractive, often making decisions that reflect our likes and dislikes – whatever that means to us personally.

 

Research has even found that we typically interact with brands in a similar way to how we interact with people. Smart brand managers are aware of this too – using adverts and designs that they know their target audience will relate to feelings of happiness or even a desired lifestyle.

 

Branding goes much further than just looking nice though. In fact, with the right strategy behind it, it can affect consumer behaviour in more ways than one. Here, we reveal how.

 

  1. It strengthens your brand perception

When we talk about brand perception, we’re talking about what your target audience thinks of your brand and business. Before anyone decides to invest in you, they want to know that they can trust you and branding is a sure-fire way to support this and boost the status of your business at the same time. After all, the logo and branding you choose says so much about your business. It communicates your personality, values and even the service offering. Let’s take Apple. The Apple logo is associated with quality, prestige, and credibility. Of course, that hasn’t happened overnight but now people are willing to pay more simply because it has an Apple logo on it. This leads us nicely onto our next point.

 

  1. It boosts trust and loyalty

Consistent branding and design can ensure your customers pay attention to and remember your name. And, as attention grows so will your brand loyalty. Think of it like planting a seed. Over time, with branding that taps into your ideal customer’s likes and pain points, your brand is more likely to be front and centre. With that nailed, you can say hello to consistent growth and sales too.

 

  1. It inspires purchasing decisions

As a business owner, you’ll likely do anything to get more sales and your branding has a huge impact on this. But it’s not just a case of using attractive design – although that is important. The purchasing decision begins much earlier than the moment a consumer walks into a shop or clicks onto a website. It begins when they realise they have a problem and are looking for a solution. Consumers typically have two options – they can either do business with a well-established brand that they know about, or they can look for alternatives. While big-name brands might have a clear advantage, it doesn’t mean that smaller and lesser-known brands don’t have a chance. However, just like bigger brands across the globe, you need to use branding and design to ensure that your target audience knows exactly who you are, what you do and which problem you can solve.

Key takeaways

In the Business Dictionary, branding is defined as a design “that identities a product and differentiates it from its competitors [and that] over time, this image becomes associated with a level of credibility, quality and satisfaction in the consumer’s mind.” So, it’s clear that branding is an essential part of building customer loyalty and, indeed, sales.

 

But how do you nail your branding? Research tells us that we should be focusing on branding that aligns with consumer values as well as the perception of attraction. When it’s done right, it can result in improved loyalty, bigger sales, more cash flow as well as a trusted brand image that consumers come back for – time and time again. Put simply, branding should be part of every business’ long-term growth strategy.

 

Don’t worry if you need a little helping hand when it comes to your branding as that’s exactly what Fox Graphics Designs have been doing for 15 years. Why not get in touch at studio@foxgraphicsdesign.com or call us on 01625 468038 to see how we could help you?

 

Castle Brand Design
ClearPlan Branding
Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Visuals matter: the psychology of the mind absorbs images over words

Graphic Design

Visuals matter: the psychology of the mind absorbing images over words

A picture paints a thousand words. But did you know that having visual designs and images associated with your brand can be more beneficial than just having text? You see, there’s an age-old belief that people learn better from words and graphics, compared to words alone. But this is just one reason why business owners are using visual content to achieve their goals. Join us as we explore the psychology behind it…

 

TopSpeed Design

Better understanding

Many studies have shown that the brain interacts with and interprets visual information differently compared to when it sees words. Some experts even believe that visuals communicate information much faster than words – 60,000 times faster, in fact.

 

You don’t even need to look at the visual item in detail to understand it. The Visual Teaching Alliance says our eyes register up to 36,000 visual messages every hour and the brain can see images, even if they only lasted for 13 milliseconds. Just think about how many people have probably seen your logo…

More memorable

Images and videos tend to stick in the long-term memory more easily. This is because individuals are more likely to be able to make sense out of the message, and remember it, if it’s paired with a meaningful image.

 

Dr Lynell Burmark explains, “unless our words, concepts, ideas are hooked onto an image, they will go in one ear, sail through the brain, and out the other ear. Words are processed by our short-term memory where we can only retain about seven bits of information. Images, on the other hand, go directly into long-term memory where they are etched.”

 

What’s more, another study found that after three days, individuals only remembered up to 20% of spoken or written information but around 65% of visual information. There’s also a link between colour and memory, with black and white designs said to be less memorable. So that’s certainly some food for thought when you’re planning your next marketing strategy!

Stronger reactions

The right design and image can trigger an emotive response. You see, when we see a visual, we’re able to engage with the content and it often provokes a stronger and faster emotion – compared to if we just see text. This is because visual memory can be found in the same part of the brain where emotions are processed, meaning the two are easily linked.

 

Of course, it’s not just good design and visuals that can have an impact on consumers. If visuals aren’t used appropriately, it can result in individuals being deterred from the message and even brand. Stock photos, generic designs, and poor quality images display a lack of imagination and could create the wrong impression about your business.

Competitive edge

Finally, in the age of social media, we’re taking in more information and data than ever before. But using visuals can help your business to stand out and cut through the noise. Younger generations are also being referred to as master skimmers, spending just four seconds looking at 100 words of text.

 

If you can present your target audience with eye-catching, attention-grabbing and interesting visuals, you’re taking them away from the competition and giving them something that their brains can process and understand faster – with much less effort.

 

Planning your next marketing campaign? Perhaps you want to make sure you’ve nailed your visuals the first time around? Get in touch with Fox Graphics Designs at studio@foxgraphicsdesign.com or call us on 01625 468038.

 

 

 

 

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

5 things you need to know in order to answer THE big m

Marketing in the world

Five things you need to know in order to answer THE big marketing question

Every business wants to know exactly how to market their services or product. But the truth is, every company is different – even if they’re in the same industry. For this reason, it’s important that you tailor your marketing strategy to suit your needs.

After all, there isn’t a one-size-fits-all approach. Marketing is a completely personal thing to your business. When you recognise this, it will make all the difference to your success too. There are five things you should be focusing on which will help you to create a marketing strategy that works for you and your company though.

Marketing in the world
  1. What do you want to be known for? 

Whether you sell one product or a hundred, it’s important to think about the one service offering or value that you want to be renowned for. With this in mind, you can really showcase your brand and position yourself in the market.It’s important to think outside of the box too. For example, at Fox Graphics Design, we offer marketing, branding, and videography services to name a few. But if you ask me what I want to be known for, it’s for helping businesses to raise their game, triple their turnover and get ahead of their competitors. 

  1. Who are you talking to?

Without knowing who your target audience is you might as well not have a marketing strategy. If you have a customer base already then this can be a great starting block. If not, consider who needs your product/service and which type of customer you wish you had more of.What do your customers like doing? Where do they go on holiday? What do they do for a job? What are their pain points? With these answers, your marketing can talk to those who really matter.

  1. Why should people choose you?

If you don’t know why someone should choose your business over a competitor, then why would anyone else? Think about your USP. Is it customer service? Is it aftercare? Either way, highlight what makes your business the business it is. Even if your USP makes your offering more expensive, if you can show people why, they’ll likely be on board. 

  1. How do you want to get your message out?

Social media, email, advertising, word of mouth, events, CRM, PR and more – the ways in which you choose to market your business will also impact what you say. Start by looking at your target audience and try to determine which platforms resonate the most with them.Of course, this decision will also be impacted by your budget and time but it’s a great starting point. When you know which channels you want to use, you then need to look at which messaging works best. 

  1. When will you market your business?

The truth is, marketing is a year-round process but this isn’t to say that it won’t adapt throughout the year – depending on the month, season or holiday. Build out a marketing calendar for things you’ll do every day, every month, every quarter and every year. This is likely to change as time goes on but planning is an essential part of every business.

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Busy with your Social Media New Packages

social media packages

I don't have time, I don't want to do it myself, I can't cope with the content, you do it!

Busy with your..Social Media – New Packages.

 

social media packages

Photo by Adem AY on Unsplash

Hello, I hope you are well!

We have a new offering, which complements The Branding/Marketing Consultations nicely. Recently, all I have been hearing is – 

I don’t have time, I don’t want to do it myself, I can’t cope with the content, you do it!

I don’t want to learn all about each platform and how they function to build the business and get quality leads/introductions.  

OUR SOCIAL MEDIA TEAM can manage and develop all your corporate social media accounts, from daily management to targeted advertising, to expand your brand digitally. 

We will establish the best social marketing tools used for your business. These will vary depending on your business, in order to be most effective and engaging to your audience. 

We offer management of Facebook, Instagram, LinkedIn, Twitter, Pinterest, and YouTube, for small to medium sized businesses through the creation of branded images, graphics and video-slides, competitions, polls, etc, to make your social media accounts fresh and interesting. 

Utilising the ‘social’ aspect of social media is hugely beneficial with these platforms – we are social creatures, after all – in keeping your accounts personal, up to date, and encouraging your followers, potential clients/customers and other businesses to really engage with your content. 

So, as well as creating a regular posting schedule for the appropriate platforms, we assist with managing enquiries via messages and comments, updating Facebook/Instagram ‘stories’ (where possible), sharing to relevant community or business groups (by location and field, where possible), to build your audience and grow your following. 

In addition to increasing ‘Like’ statistics, there is an additional focus on building a strong brand for the business by using high quality photography, consistent logo placement, colour schemes and style, and using a professional yet friendly tone of voice throughout. 

The increased social media presence aims to widen your audience and increase brand recognition and awareness, ultimately generating lead conversions and creating business for your company whilst building a loyal following of customers. 

Again, engaging with your audience is key to being at the top of individuals’ minds – we want customers recommending you, posting reviews/ recommendations, sharing their interest and opinion, etc. 

In order to ensure time-sensitive imagery and news updates are shared to your social media platforms as soon as possible, the team will share a Dropbox/Whatsapp/email/another messaging system with you. 

The team personally manage various accounts by the hour, so are on-hand to create and post your content when required. No need for long-term scheduling or use of a third-party platform, we prefer to keep it personal and up to date. 

On hand to deal with other marketing requirements, website management, physical marketing (business cards, leaflets, posters, etc), newsletters, blog posting, and targeted advertising. Targeted advertising, specifically through Facebook and Instagram, would involve a separate budget in addition to the packages listed below. The following packages cover the aforementioned benefits of specialist social media management.

There is no minimum term, or cancellation fee, and if you require anything more we are always available to discuss bespoke packages with you. 

No alt text provided for this image

Photo by Will Francis on Unsplash

Pricing Structure 

(£199pcm plus VAT) Beginnings, The start 

Post Rate: 1/day 

Channels included: 1 – 3 ExampleFacebook, LinkedIn, Instagram 

What else is included? 

  • Creation of all branded graphical content 
  • Editing and branding of all content provided 
  • Post copy writing 
  • A dedicated Account Manager 

(£230pcm plus VAT) Beginnings PLUS 

Post Rate: 3/day 

Channels included: 2 – 5 ExampleFacebook, LinkedIn, Instagram, Twitter

What else is included? 

  • Creation of all branded graphical content 
  • Editing and branding of all content provided 
  • Post copy writing 
  •  A dedicated Account Manager 
  • Comments and Messages managed and answered where applicable 

(£399pcm plus VAT) Business 

Post Rate: 6/day 

Channels included: 3 – 6 ExampleFacebook, LinkedIn, Instagram, Twitter, Google My Business 

 What else is included? 

  •  Creation of all branded graphical content 
  • Editing and branding of all content provided 
  • Post copy writing 
  • A dedicated Account Manager 
  • Comments and Messages managed and answered where applicable

(£499pcm) Business PLUS 

Post Rate: 9/day 

Channels included: 3 – 8 ExampleFacebook, LinkedIn, Instagram, Twitter, Google My Business, Pinterest, YouTube, TikTok 

What else is included? 

  • Creation of all branded graphical content 
  • Editing and branding of all content provided 
  • Post copy writing 
  •  A dedicated Account Manager 
  • Comments and Messages managed and answered where applicable 
  • Blog creation and upload (1/week)

Book at time to suit you for a chat here – https://calendly.com/katefoxgraphics/intro 

Fox Graphics Design & Marketing 

m: 07927 131600

busy with your social media

Photo by charlesdeluvio on Unsplash

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.8 – What pain do you or your business solve?

What pain do you solve

What pain do you or your business solve?

Fox Survival for 2020! No.8

Fox Survival No.8 – What Pain Do You Or Your Business Solve?

Helping business prepare for the future in their marketing and business strategy is essential at this time. Business communication is key, in words and images….

So, what pain do your clients have that your business solves or helps them with? if you can identify this, you are half way there.

It is not about you or your services/products, it is about what they do to solve other peoples problems and to make their lives easier. It is not the benefits, but they help.

Fox tips – “treat people as you would like to be treated”

How to think it through!

For example –

‘I help businesses get noticed, taken seriously and by raising their game!’

How do I do this?’

‘by using Design, Brand and Marketing Strategies.’

What is the end result?

‘they increase their turnover and get ahead of their competitiors.’

so, what pain do you solve?

I cover this on my workshop and those that got it are doing well, it is not easy to do and can need some time to work on it.

If you are settling up a new company…do this now! or phone me :)

I hope these are helping and Stay Safe guys, see you soon, Kate 

Many thanks and Good Luck!

kate@foxgraphicsdesign.co.uk

mobile: 07927 131600

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.6 – Improve Branding & Messaging

Improve Branding & Messaging

Fox Survival for 2020! No.6

Fox Survival No.6 – Improve branding and messaging for your business to ensure that you are getting the right visual and written communication.

This is my speciality, we run workshops exactly on this and I was interviewed about Branding on a podcast about 9 weeks ago, so if you would like more help please let me know.

2 tips today – Invest in your branding to ensure that you look professional and are taken seriously and does your “killer sentence” answer all the questions and make people ask more? 

Fox tips – “treat people as you would like to be treated”

How to improve your branding and messaging for your business!

Branding is not just a logo, it has many levels and has to be consistent at all time, even down to the tone of the communication.

My Killer Sentence is on my website and header for LinkedIn, every time I introduce myself in business I say it, my employees say it and it will probably end up on the back of my business cards when we reprint.

On my website I have a blog all about Marketing and Branding Strategy Workshop which explains in more detail.

Tip : be consistent and professional.

I hope these pointers are helping and if you focus on these 2 alone, and implement across your business you will be stronger in months to come.

Stay Safe, Keep Breathing,

Kate :)

Many thanks and Good Luck!

kate@foxgraphicsdesign.co.uk

mobile: 07927 131600

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.