Fox Survival No.6 – Improve Branding & Messaging

Improve Branding & Messaging

Fox Survival for 2020! No.6

Fox Survival No.6 – Improve branding and messaging for your business to ensure that you are getting the right visual and written communication.

This is my speciality, we run workshops exactly on this and I was interviewed about Branding on a podcast about 9 weeks ago, so if you would like more help please let me know.

2 tips today – Invest in your branding to ensure that you look professional and are taken seriously and does your “killer sentence” answer all the questions and make people ask more? 

Fox tips – “treat people as you would like to be treated”

How to improve your branding and messaging for your business!

Branding is not just a logo, it has many levels and has to be consistent at all time, even down to the tone of the communication.

My Killer Sentence is on my website and header for LinkedIn, every time I introduce myself in business I say it, my employees say it and it will probably end up on the back of my business cards when we reprint.

On my website I have a blog all about Marketing and Branding Strategy Workshop which explains in more detail.

Tip : be consistent and professional.

I hope these pointers are helping and if you focus on these 2 alone, and implement across your business you will be stronger in months to come.

Stay Safe, Keep Breathing,

Kate :)

Many thanks and Good Luck!

kate@foxgraphicsdesign.co.uk

mobile: 07927 131600

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.5 – Increase LinkedIn Profile to ‘All Stars’

Improve LinkedIn Profile to 'All Stars'

Fox Survival for 2020! No.5

Fox Survival No.5 – Improve your LinkedIn profile to ‘All Stars’ to help raise your visibility and help your business become more effective in your marketing.

LinkedIn will take you seriously and you get brownie points for completing your profile to a professional level by added in material that can show case you and what you do best.

This is the same with other social media platforms, but I suggest that not to the level of LI. Whilst you are Planning, Evaluating where you are now and where you want to be, read your profile and ask yourselves – is this who I am, are these my skills and would people contact me for the business I would like? if not, have a change around and refocus. This will lead on into No.6 which is about your messaging, communication in words and images, branding and marketing.

Tip for today – reflect, focus and look objectively at what you are doing to enable you and your business to move forward into the new ‘normal’.

Fox tips – “treat people as you would like to be treated”

How to improve LinkedIn profile to 'All Stars'

LinkedIn training is available online with Kate on Zoom, should you like some pointers for free and one to one all things Linkedin training is also available, many of our clients have had this as part of their marketing strategy.

It’s OK to have some head space and starring into space enjoying the detail of plants and nature when you can. This is part of resilience and allowing your mind to rest so that you can be creative in developing your business or yourselves. I hope my daily Survival tips help, stay safe, Kate

Select quality and relevant connections in sectors and areas that maybe related to you and your business. Or even just really positive people.

Lessons are being learnt during this period, people are noticing how others behave and what actions they take in extreme situation. Align yourselves with companies similar and that you have an affinity with, good ethics and attitude.

I hope these points are helping, small sound bites each day to keep you moving forward.

Many thanks and Good Luck!

kate@foxgraphicsdesign.co.uk

mobile: 07927 131600

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.4 – Can you PIVOT?

Can you Pivot

Can you PIVOT? and/or use other SKILLS

Fox Survival for 2020! No.4

Fox Survival No.4 – Can you PIVOT your business and use other SKILLS which you or your business may have that will drive your forward and add extra income streams and products/services to the business to fit into these different times.

Some businesses have adapted quickly and fairly easily to putting their offering online, or changing the products that they make, there are some great examples.

Years ago, I used to train the long term unemployed how to get back into work, to re-skill, I would brainstorm on a flip chart all the skills needed to run a home and family, then change the heading to MD of a company, and check down the list of skills that were mirrored to do the same.

Do you have any specific skills from a former career that you can tap and the same with your staff? it maybe that you need to do a bit of updating or retraining….now is a good time.

Fox tips – “treat people as you would like to be treated”

How to Pivot or use existing skills

Tip : Sit down with a blank piece of paper and scribble down what skills you have or your business has, ask people to chip in who know you or work for you.

Look at different sectors, additional services – identify new opportunities. Keep a totally open mind and keep calm, you may have a light bulb moment….I love those :)

 I hope these posts are helping, now, you can revisit them

Small sound bites each day to keep you moving forward.

Many thanks and Good Luck!

kate@foxgraphicsdesign.co.uk

mobile: 07927 131600

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.3 – Increase Virtual Networking

Increase Virtual Networking

Increase Virtual Networking

Fox Survival for 2020! No.3

Fox Survival No.3 – Increase Virtual Networking to maintain and develop your business and keep in contact with old, new and interesting people, often there is a gust speaker and these tend to be free at the moment. This is the time to keep yourself and your business visible, by being seen and heard on these events you have the opportunity to meet people you would not usually have the opportunity to meet.

See if you can get a headset or mic and try a green screen behind your chair, I have had fun with that and people cannot see your living room. You can have your branding or images behind and even a video! If this is outside your comfort zone, I can assure you that everyone has been in the same boat and for fear of not being professional, I learnt last week that people have forgotten what shoes are.

Tip for the Ladies, put your lippy on and for the Gents, have a shave, unless it’s a design feature :)

 

How to increase virtual networking?

So, build up your connections, this takes time, so it can be done alongside the planning and evaluating, one sure thing is that digital marketing is definitely here and if you have not been developing this, now is the time.

What you can do is put a post online saying that you are interested in visiting virtual Free networks or even paid, as a visitor you can usually attend at least once before deciding if this is the right place for you and your business. 

We know many and can help or just say what you are needing help with and in which areas, the beauty of virtual is that you are not limited to area or country. I deal time to make new connections and see colleagues.

How are you getting on with the Planning, Evaluating and Implementing from No.1 post? this can be hard, and takes time, I am happy to bounce off ideas if that would help, sometimes it works have a 3rd party and I think outside the box, just let me know if a virtual coffee and chat is an idea.

I hope these points are helping, small sound bites each day to keep you moving forward.

Many thanks and Good Luck!

kate@foxgraphicsdesign.co.uk

mobile: 07927 131600

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival for 2020! No.2

increase connections on social media

Increase Connections on Social Media

Fox Survival for 2020! No.2

Fox Survival NO.2 is all about connections and people, whilst planning, evaluating and starting to implement, help raise your visibility with your connections online.

Select quality and relevant connections in sectors and areas that maybe related to you and your business. Or even just really positive people.

Lessons are being learnt during this period, people are noticing how others behave and what actions they take in extreme situation. Align yourselves with companies similar and that you have an affinity with, good ethics and attitude.

Fox tips – “treat people as you would like to be treated”

 

How to increase connections on social media

From a social media view point, you need a high number of connections to be recognised and to gain any form of traction. So, build up your connections, this takes time, so it can be done alongside the planning and evaluating, one sure thing is that digital marketing is definitely here and if you have not been developing this, now is the time.

An easy way to increase the followers you have on your social media channels, is to follow key influence’s in your industry, and like and comment on the content that they publish. You will often see their audience starting to reciprocate the content that you put out.

I hope these points are helping, small sound bites each day to keep you moving forward.

Many thanks and Good Luck!

kate@foxgraphicsdesign.co.uk

mobile: 07927 131600

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox survival for 2020!

Fox Survival tips no.1

Fox Survival for 2020!

Fox survival for 2020! How to plan, evaluate and implement for your business at this time.

Today is a new start for many businesses, they have coped, sorted, and now know what their deal is and where they stand.

I talked online to some 2 weeks ago about getting to this point and have been asked to share some of my wisdom, so I have put together a survival kit and will be posting daily on this.

‘How to market yourself amidst such tragedy? Such a fine balance. Please share some of your wisdom’ one connection asked me recently.

I found this quote ‘Out of constraints comes creativity, out of chaos comes growth. Out of fears comes love!’ by Sue-Ann Bubacz

So….let’s begin!

Plan, evaluate and implement! I have known Managing Directors sitting on beaches in mid August doing this, they come back from their annual holidays, phone me and say…come in for a meeting, just bring your brain.

Sit down with a piece of paper and start putting ideas down, think of where you want to be in 2 years, then six months and then 2 months. scribble a mind map, dump everything down, silly or not, keep visualizing where you want to be and work backwards, this is an ongoing process and nothing is wrong.

I have planned a sequence of these actions for the next few weeks, please get in touch if you would like a chat or further help, free consultation and virtual support.

Many thanks and Good Luck!

kate@foxgraphicsdesign.co.uk

mobile: 07927 131600

 

 

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Brand Strategy Workshop

Brand Strategy Workshop

Brand Strategy Workshop

We recently launched our inaugural Brand Strategy Workshop, 5 business people attended at our studio in Cheshire, the comments/reviews blew us away and can be seen below with the content details and information.

We are planning to runs these regularly, concentrating on small numbers and quality so that candidates get the best interaction and support. Apart from the wealth of knowledge and content – the added extra gold dust, is the interact and input from each other, at one point I sat back for a few minutes watching it take off, we also have a good mix of personalities, experience and sectors. 

The main feedback and notes to myself were that we need more time as the candidates wanted to bounce off ideas off each other whilst they had an audience and sounding board, also I will take out some bits for future workshops, in my eagerness to communicate more, I must remember ‘less is more’. 

In a previous career I was trained very highly as a trainer and have a wealth of experience to draw on, it is great for me to use my skills in the Design and Marketing arena and look forward to many more, also a Part 2 may well be on the books for a more in-depth Marketing Strategy.

Brand Strategy Workshop

What's involved in a brand strategy workshop 

In today’s market, there are so many buzz words and brand headings that people/businesses are getting confused and dizzy about what they are doing with their businesses.

Getting back to basics –
What does your company do?
Who are your target audience?
What is the essence of your service/product/company – UPS’s
What pain does your offering solve?

Brand strategy benefits

Triple your business and get ahead of your competitors by being noticed visually and with good communication!

 

We will cover – The ‘WWWWWH’

  • Brand essence
  • How a Brand is developed and used inc. colours/typography etc
  • Brand Identity – Vision and Voice
  • Brand positioning
  • Brand Strategy
  • Communication
  • Target Market
  • Marketing strategy

This will be done in an interactive format with input and tasks relevant to their businesses and sectors.

Beforehand – Kate will have a scheduled discussion to find out what the participants would like to achieve and benefit from the workshop.

There will be limited places – max. 6.
Duration – 4 hours including breaks, drinks and snacks/sandwiches/fruit

Time – 10.00am – 2pm

Cost – £150.00 plus VAT

Please contact Kate Fox on studio@foxgraphicsdesign.co.uk or 07927 131600 to see if this is the correct event for you, limited numbers.

Brand strategy workshop reviews

‘Fabulous workshop Kate: professionally run, with excellent content that we all found extremely useful for our future branding & message!

I attended Fox Graphic’s “Design, Brand & Marketing Strategy” Workshop today. Professional presentation and interactive sessions, and all of us learnt the importance of getting your brand message right in 3 simple steps. Highly recommended.’

Kathryn Spencer

‘I attended one of Kate’s branding workshop and it was superb. Very interactive and engaging. I learnt a lot more about how important to get your branding content out there more effectively. Also examining marketing strategies and creating a killer sentence to gain more business! It was one of the best workshops I have ever attended. Thankyou Kate.

Of course lots of fruit and snacks were on offer. Thankyou Kate.’

Kerry Burgess – Cheshire Marketing  

Helping businesses grow & achieve increased revenue by targeted leaflet distribution & social media.

Brand Strategy Workshop

‘This week I attended the inaugural branding workshop by Fox Graphics at their Macclesfield office it was a brilliant session great group of people brain storming all helping each other with our businesses. I would highly recommend Kate, she is fantastic at what she does and has the experience to guide you whether you are a new start up or existing business that’s needs a refresh or simply just want to spend time with like-minded people and get some inspiration!

Excellent, very inspirational

Thank you for your help and support’

Jacqueline Eyre

‘Thank you for your workshop today it exceeded all my expectations’

‘from my point of view I found the workshop very educational and insightful in terms of overall brand strategy. Your interactive approach also meant that we were all able to focus on our own individual bossiness as-well giving each other supporting feedback. An excellent workshop indeed.’

John Galloway  – Co Founder Speed Of Sight / BNI Graphene President

“Just a quick note to say how much I really enjoyed today’s workshop. The real value came from the interplay between you as our “expert” Facilitator / Workshop Leader and ALL the delegates attending!! You were able to expertly guide us through a complex business process  – as we in turn helped each other out during the workshop with very constructive suggestions regarding our many individual business challenges? I would not hesitate to recommend Fox Graphics Design & Marketing to support SME businesses (and bigger?) to understand what they really need to do to significantly grow their business and profitability. As always Kate your inputs are expert, wise and fun!! (plus you kept us all well fed and watered throughout the day!!)”

John Place MBA FCIPD

 

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Brand Strategy Workshop

Treat your business to a branding MOT.

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.