Integrating your brand into social media

talk with social media and branding

Integrating your branding into your social media

Talk with Rebecca Bate (Becs) - Social Media Executive

Becs asked me to talk on her YouTube and Face Book live page all about Branding and Social Media – her blog and links are here and below. 

You can view the video here – https://youtu.be/Mzor3-59hvA

I was delighted to speak with Kate Fox from Fox Graphics Design & Marketing today. Kate literally lives and breathes her brand and reaps the rewards – I’m so excited to share with you her branding tips so you too can reap the rewards! Stay tuned to find out how to build your business brand on social media.

Kate really is a fantastic advocate for branding. It’s no surprise that she was wearing a red jumper and was sat in a red chair – after all red, grey and black are her brand colours!

Before we look at her top tips on how to integrate branding into your social media, here’s some information about Kate.

Kate didn’t start out as a graphic designer – quite the opposite. She gained a plethora of business knowledge by working in the hospitality and recruitment sector both here in the UK and overseas. When she arrived in her mid to late thirties Kate’s life changed; she divorced, had a young child and underwent surgery with a 2 year recovery period ahead of her. Going back to the work she once knew no longer fitted in with her future plans.

Realising that whichever path she was to take, Kate needed to learn about computing. After one year in training and the completion of a psychometric test it became clear that she had a future in graphic design, but to get there meant gaining more qualifications. Kate was determined to make this happen and graduated from the Manchester Met University with a first class degree in graphic design.

Branding: Kate’s epiphany

Kate gets branding – she understands it so completely. It is her world, not just her business.

Kate launched Fox Graphics Design and Marketing back in 2008 and since then has been working with some amazing businesses who have seen great results from investing in their brand.

Fox tips – “treat people as you would like to be treated”

Branding tips for social media are below

Branding: the origins

When you think of the words ‘to brand’, you might think about the branding of cows. And you’d be right! This is exactly where the word originates from.

Cows belonging to the same farmer are all stamped with the same branding, so they are instantly recognisable as belonging to a certain farm. The same goes for a business’ branding – it must be recognisable and distinct.

Consistency

Branding is more than a logo. It should make the customer feel a certain way, it must capture what you do, why you do it and how you do it. It consists of images, content, colours, language and a tone of voice.

To make branding work it MUST be consistent, and everyone associated with it must be on board with it. When branding is done right, the person seeing it will associate it with you and your business. It’s a bit like someone’s signature.

And if you ever wonder what does a good social media brand look like, check out Kate’s website and her social media. You will see consistency is king!

The killer sentence: your marketing message

This is Kate’s killer sentence, the one that is used across all of her social media platforms, her website and used by all of her team – it’s one of the key ingredients which makes Kate’s social media brand strategy so successful. This is how Fox Graphics Design and Marketing is to be seen and remembered.

Branding tips for social media

1. Get yourself a killer sentence and use it across all of your social media platforms and have it at the front of your mind when you are working on your social media marketing – always use the same words. It should consist of three parts: the problem you are solving, how you rid your customers of this pain and what the outcome is for them.

If you don’t want to use a killer sentence, you can consider having an image that reflects all of this. The important thing is to have consistency in your key message.

Use it on your LinkedIn, Twitter, Instagram and Facebook profiles and display it visually on the background headers. And think about how it looks on a mobile phone when your profile picture may hide a part of it.

Branding and social media when managed to the max will get you ahead of the game!

2. Remember that you represent your brand. Make sure that your profile picture reflects who you are perfectly and highlights your personality, it should be clear, have a neutral background, your eyes should be looking into the camera and you should be smiling. It’s worth investing in a good picture – this is something that shouldn’t be rushed – simply sticking up a picture you have on your phone isn’t going to be good enough.
You can do what Kate does and show up wearing your brand colours and decorate your office in them too to reinforce your brand, even when you are on a video call.3. Your company pages are a fantastic place to put your branding. Kate says that putting your branding in your company’s profile is a must, it’s the optimum place to put your logo, key message and to showcase your voice, ethics and the benefits of your products and/or service. The message is not about selling, it’s about telling your network why they will benefit from connecting or working with you. Another great place to use your key message is on the featured posts on LinkedIn. These are the posts that sit with your profile, so when a potential customer goes to your profile to learn more about you, they will get an immediate sense of who you are and what you do.

A superb tip to try is ask some of your friends to describe your brand using only single words. These are the words you should look to include in your key message. And, if your friends don’t give you the words you are expecting to see, you are probably best reviewing what your current message is as it’s clearly not hitting the right notes.

4. When you use an image with your social media posts, place your logo and your website address on them. This provides consistency, and if you can have a template using your band colours, this can be used for testimonials too.

5. Videos and animation are great for social media and really worth investing in. Social media platforms are loving these at the moment and they really do get fantastic engagement results. Check out the animations Kate uses across all of her social media platforms and on her website: Follow The Fox. 

Kate is also in the process of producing a video too where she talks for 90 seconds about the who, why and how of her business. This will really pop out and influence the viewer to keep watching. The video will show Kate talking, the fox logo at the front of her studio, her killer sentence and have a strong call to action.

6. Think about your colour. Place this colour in the front of all of your customers and use it consistently.

If you’d like to see more of Kate’s work or to get in touch with her please head to her stunning website.

I do hope that you have enjoyed reading these branding tips for social media 2020. You may also be interested in Kate’s 2 day workshop which also includes a one hour 1-2-1 deep dive Marketing Strategy for your business. (The workshops last for 90 minutes over zoom). The cost of this investment is £300 plus VAT and more details can be viewed here Brand Strategy Workshop

If you have been inspired to apply your new skills and want to change the way your social media is done I have a blog that will help you get started Top Tips for Social Media Content 2020.

Check out all the blogs/video’s and Becs website here – https://socialmediaexec.co.uk/integrating-your-branding-into-your-social-media/

kate@foxgraphicsdesign.co.uk

mobile: 07927 131600



Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Brand, or fail

Kate fox image

Brand, or fail

Branding is the very essence of your business.

Too harsh? Perhaps. But the sentiment remains. Branding is everything. Use design, or as David Kester, former chief executive of the Design Council, argues, ‘risk failure.’

Sure, you can whip up a logo on Canva, or pay Fiverr some loose change to make it for you. But don’t be fooled: a pretty logo is not a brand strategy.

Branding is the very essence of your business. It is not tangible; it is who you are and what you do. Design, typography, tone of voice, colour – branding is the full package, and encompasses every aspect of your business. Done right, and it can be your most powerful income-generating tool.

This week, the team here at Fox Graphics Design and Marketing have joined forces to explain why branding is the very foundation of business success.

Fox tips – “treat people as you would like to be treated”

Get under their skin

Every client’s business is unique. Clever branding will not only allow you to be heard above the noise, it will clearly differentiate your position within today’s saturated market.

The process starts by discovering your USPs. What really sets you apart from your competitors? When uncovering your core values, we advise clients to select four words which encompass their ethos. With these four pillars in place, the foundation is set for an impactful brand strategy.

Branding conjures curiosity, and speaks to your customers before they even receive services or goods. So branding should be awarded the time it deserves and requires. It is essential that the strategy is holistic, structured and comprehensive. The final brand package should authenticate your business, and constantly repeat and reinforce your values. If your branding is forever changing, customer loyalty is affected and you decrease your chances of gaining repeat customers. 

A picture is worth a thousand words

Your logo sits on all of your communications, from your social platforms to your marketing materials. It is your primary graphic, so you have to love it. To believe in it, and be proud of it.

The impact of your logo supports brand recognition. Your customers should associate your logo with a feeling or promise synonymous with your business. Remember, trust equates to loyalty, and loyalty generates sales.

Many businesses want to rush ahead and quickly create a logo. But this can leave you walking a rocky path ahead. A new logo will not miraculously define or redefine your brand. So although it is tempting to begin the design process straight away, take stock and focus first on discovering the true essence of your brand.

Here at Fox, we know the transformative impact branding can have on your mindset. When you look the part, you feel the part. If you have faith in your branding, you can be confident in charging what you are worth.

Trust Fox

Established in 2008, Fox Graphics and Marketing add a personal touch to branding. Fox will ensure that you stand out from the crowd and achieve a branding package you can be truly proud of.

With a powerful, multi-sector portfolio, we are known for our client-centred approach to branding. So if you are just starting out in business, or you have lost your sense of direction, trust our specialist team to listen, understand, interpret and deliver.

The Fox team are a family and we endeavour to support as many businesses as we can. Through our Fox Networking events, we introduce like-minded colleagues, building a community based on trust, support and connection. (Our tea and cake trays are not too bad either.)

We also host our increasingly popular Brand Strategy Workshops for clients across Greater Manchester and Cheshire. Described by a recent attendee as ‘inspirational’, this is an essential course for both start-ups and those considering a rebrand. With only a select number of attendees, we are able to work closely with each representative to discover the beating heart of their business. Leave feeling refreshed, motivated and ready to implement your new marketing strategy.

If you are ready to build and bolster your brand, call one of the Fox team on 01625 468038, and let’s begin.

Many thanks and Good Luck!

kate@foxgraphicsdesign.co.uk

mobile: 07927 131600

Kate fox image
Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

10 ways to build your business post-lockdown

post cover


10 ways to build your business post-lockdown

Have you ever moved a rock in your garden and watched the creatures’ reactions?​

 

They either come swaggering out, shimmying into the sunlight without a care in the world. Or they scuttle around the rock, desperately seeking shelter.

When life as we knew it flipped upside down, we all responded differently. Some of us, even now, are only beginning to take our first tentative steps out of the shadows. But when it comes to our business, what’s the best approach to post-lockdown re-emergence? 

Here at Fox, we’ve come up with 10 ways to strengthen your business in these testing times. So seize this opportunity to evaluate your prospects, redefine your mission, and sharpen your focus. 

 

1 – Plan

Where do you want your business to be in 2 months, 6 months or 2 years? Visualise your goal, and work backwards. Whether you’re scribbling it on a mind map, or you’re colour coding it within an inch of its life, get your plans down on paper. Make it real. Concrete.  Involve your colleagues in the process, and welcome their input.

When we have a plan, we have a target. And with a clear journey ahead, we can grasp the steering wheel with both hands. 

2 – Be visible

Wearing a high-vis and hoping for the best just won’t cut it, I’m afraid. You’ve got to shine, and be heard above the clamorous din of this new normal. Your presence on social media is more important now than ever before. And remember, quality interaction with established connections is equally as important as growing your army of followers. 

If you’re just starting out on your social journey, follow an influencer in your field, and engage with their content. You’ll soon see the likes and comments begin to be reciprocated. 

And when you’re sharing content, keep it upbeat. We’re naturally drawn to those whose glasses are half-full. 

3 – Network 

Let’s face it, before COVID reared its ugly head, many of us hadn’t even heard of Zoom. But now, it’s a staple part of our weekly diet. 

If you haven’t attended a virtual networking meeting, do. It’s the perfect way to keep your business visible. They’re also a great way to build connections with like-minded colleagues from across the country. Each person on the screen is a potential client. You’re not only presenting to them; you’re presenting to their network too. 

And for those of us who are missing the office banter, having the opportunity to listen to an actual human, speak actual, audible words, can be overwhelmingly positive for our own mental wellbeing too. And you can stay in your joggers. So what’s not to love? 

If the virtual world is not for you, you can even try netwalking. (Yes, it’s a thing.) Networking (whilst walking) is the latest craze hitting parks near you. A great opportunity to do business, enjoy the fresh air and get fit. 

Networking is marmite for many. But if you invest in it, you’ll reap the rewards.  

4 – Pivot 

With professional spheres evolving around us at a rate of knots, now is the time to embrace change. 

Do you have any specific skills from a previous role that can be used to strengthen your business? To add income streams, products or services? 

Many moons ago, I used to train the long-term unemployed how to get back into work. These coaching skills have been instrumental in our client support meetings here at Fox. We learnt long ago that when creating graphics for a client, we must first fully appreciate every aspect of their business.  

5 – Be a LinkedIn ALL STAR

Achieving an ‘ALL-STAR’ profile on your LinkedIn page will help to keep your business visible. Loved by the platform’s algorithms, this easily achievable status adds kudos to any profile. Just grow your network, engage with your connections and post regularly. 

Also, consider how professional your profile appears. Why not sharpen up the content, and add further detail to your education and work experience sections? Your LinkedIn ‘About’ bio should inform your connections who you work with, and why. 

When posting, portray the ethos of your business. Align yourself with professionals and companies who uphold similar values. 

6 – Rebrand

Even the sight of the word gives the team here at Fox the tingles. Rebranding is our speciality. 

Use this period of flux to improve your branding and messaging, to ensure your written and visual communication hits the mark. Branding is far more than a quirky logo. Each aspect of the brand needs to be consistent, from typography to tone of voice. 

As we always tell our clients, making an investment in branding can be one of the most lucrative business decisions you’ll ever make. Here at Fox, we work with our Marketing and Branding Strategy Workshop clients to create a killer sentence. A sentence that packs a punch, and perfectly defines the company’s purpose and goals. This then forms the basis of the rebrand moving forward. 

7 – Get feedback 

To further strengthen your business, request recommendations from both previous and existing clients. Doing so suggests that you care deeply about client satisfaction, and your own professional development.

Not only are testimonials the carrot on the stick for potential new customers, they are incredibly motivational to all those within the business, you included. 

To support whoever is writing your testimonials, you can even provide a loose template for them to use. Ask your client to overview: what they needed help with; what you provided for them; whether or not they were satisfied, and if they would recommend you. 

8 – Solve problems 

Words and images must effortlessly combine to form a cure for your clients’ quandaries. 

In this fast-paced world, we all want to know what problem you can solve for us, and how quickly. So however glossy you, your product or your service are, potential customers are only interested in how your business can make their lives easier. So tell the world what your business can do for them. 

9 – Keep moving  

We all know the transformative power of video and animation. 

Disney called moving image the ‘most versatile’ means of communication. And he was right. Used well, video encourages brand interaction, increases organic traffic, and improves sales. 

You’ve only got to look at the phenomenal success of TikTok to see how hungrily consumers are engaging with video content. 

So if you want your business to be noticed and taken seriously, this is the time to invest in professional photography, videography or graphic design. Cut corners, and your business will appear cheap. 

 

10 – Remember – consistency is the key 

Think of your favourite brand. Then think of their social handles, their website, their blogs. What you’ll notice is the consistency across all aspects of their branding. Colours, messages, fonts, photography, tone of voice – they remain consistent. To gain our trust, and to ensure the business remains distinguishable and recognisable. 

If you want to discuss your branding, why not attend one of our dedicated networking events, and get advice from some of Manchester’s brightest business minds?

In a branding pickle? Got a vision but not sure how to bring it to life? Haven’t the foggiest how to use LinkedIn

Then call one of the Fox team today on 01625 468038 for free support and advice.

 

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No. 13 – Assist, Help & Advise

Assist, Help & Advise

Fox Survival for 2020! No.13


“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something—your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”
—Steve Jobs, co-founder, chairman, and CEO of Apple


No hard sell, No inappropriate campaigns….

When I sat down 4 weeks ago and planned out this campaign for social media, aimed at helping and supporting people and businesses in the unusual situation, one of the first topics that came up was that those that help and assist each other will be survivors and more solid in the end.

It is better to be there for people than to push and sell at them and also, not to be bitter. As people remember the ones that were not kind.

Fox Tip ‘Treat people as you would like to be treated and help if you can, in whatever shape or form that is.’

#businessbranding #branddevelopment #followthefox #cbi #peopletrustpeople #marketing

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.12 – Advertising – SEO, PPC and Radio

Advertising - SEO, PPC and Radio

Fox Survival for 2020! No.12

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” – Steuart Henderson Britt, consumer behavior specialist.

I just had a little giggle when I found this quote….but it is true, if you do not tell people what you do and how you can help them, solve their problems, support their businesses, how will they know what a fantastic product/service you have or provide.

This week, I am looking into how I can help my business with advertising in various means. I already do soft advertising and am keen to build relationships where we can help each other.

The first question is ‘what is your target audience and where?’
there is no point in spending time and money on something that is not going to give you a ROI.

Interview your suppliers, check them out, ask questions, get quotes – please do not go with the person you have just connected to on social media that you have no idea whether they are just a scam.

I am very careful with who I will work with as my clients expect this of me.

Tip for the day – ‘Invest in yourselves and business to multiply in 18 months’

Stay Safe, Keep Alert and Be Kind To Each Other….

#followthefox #peopletrustpeople #iod #cbi

 

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.11 – Branding on Websites, Digital & Printing.

Branding on Websites, Digital & Printing.

Fox Survival for 2020! No.11

Branding on all platforms, online and offline have to be consistent, not just the logo, the colours, messages, the font/typography, photography and the core essence of the business.

Don’t make the mistake of branding your cow’s rear with many different marks and messages, in the same place, that eventually makes you and your business indistinguishable….

If you would like to here more about branding, we have a #podcast, a #workshop and #networking events such as SUBS #Wilmslow with Ceri James David Bellin and South #Manchester Business Network Simon Edmondson ♦ Award Winning Business Consultant and good old Fox Networking next week, we will be 1, it is our first anniversary.

Tip for the day: stand back from the business and use some time to review your whole communications and reposition for the future successes.

Stay Safe and Keep Moving Forward…We are!

thanks

Kate

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.10 – Repeat messaging and expertise to keep your visibility up and be supportive to others.

Repeat messaging and expertise to keep your visibility up and be supportive to others.

Fox Survival for 2020! No.10

What do you do?

What are your skills?

What are you an expert at?

What pain do you solve for your customers/clients?

How do you do it?

Why should people come to you?

What are the benefits of your business?

each of these questions are a story in itself…..

The businesses that survive this time will be the one’s that continue working ON their businesses….

Tell us about what you have been doing to keep your head above the line please!
Comments below and please like and share, let’s get a discussion going as I am now not watching the news.

#news #what #how #who #communication #marketing #visibility #covid19 #staysafe

 

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.9 – Education and Training

Education and Training

Fox Survival for 2020! No.9

Enhance your business and develop new skills and techniques to help position you and your business in a strong place for the future whatever direction or path you choose to take.

Should you be furloughed, having started a new business in the past year or be an established successful business and person, we never stop learning an ideal time is to look at this now, if you haven’t already done so.

With technology, so many opportunities are available at the moment. Online workshops and training like our LinkedIn and Marketing/Branding training can be accessed online now.

Reading books, listening to video’s, podcast and many more.
I have learnt Zoom and more back end technology for my company also.

Tip : Treat yourself to develop your mind and skills for work and for yourselves.

#training #education #skills #video‘s #podcasts #technology #books #reading #brandstrategy

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.8 – What pain do you or your business solve?

What pain do you solve

What pain do you or your business solve?

Fox Survival for 2020! No.8

Fox Survival No.8 – What Pain Do You Or Your Business Solve?

Helping business prepare for the future in their marketing and business strategy is essential at this time. Business communication is key, in words and images….

So, what pain do your clients have that your business solves or helps them with? if you can identify this, you are half way there.

It is not about you or your services/products, it is about what they do to solve other peoples problems and to make their lives easier. It is not the benefits, but they help.

Fox tips – “treat people as you would like to be treated”

How to think it through!

For example –

‘I help businesses get noticed, taken seriously and by raising their game!’

How do I do this?’

‘by using Design, Brand and Marketing Strategies.’

What is the end result?

‘they increase their turnover and get ahead of their competitiors.’

so, what pain do you solve?

I cover this on my workshop and those that got it are doing well, it is not easy to do and can need some time to work on it.

If you are settling up a new company…do this now! or phone me :)

I hope these are helping and Stay Safe guys, see you soon, Kate 

Many thanks and Good Luck!

kate@foxgraphicsdesign.co.uk

mobile: 07927 131600

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.5 – Increase LinkedIn Profile to ‘All Stars’

Improve LinkedIn Profile to 'All Stars'

Fox Survival for 2020! No.5

Fox Survival No.5 – Improve your LinkedIn profile to ‘All Stars’ to help raise your visibility and help your business become more effective in your marketing.

LinkedIn will take you seriously and you get brownie points for completing your profile to a professional level by added in material that can show case you and what you do best.

This is the same with other social media platforms, but I suggest that not to the level of LI. Whilst you are Planning, Evaluating where you are now and where you want to be, read your profile and ask yourselves – is this who I am, are these my skills and would people contact me for the business I would like? if not, have a change around and refocus. This will lead on into No.6 which is about your messaging, communication in words and images, branding and marketing.

Tip for today – reflect, focus and look objectively at what you are doing to enable you and your business to move forward into the new ‘normal’.

Fox tips – “treat people as you would like to be treated”

How to improve LinkedIn profile to 'All Stars'

LinkedIn training is available online with Kate on Zoom, should you like some pointers for free and one to one all things Linkedin training is also available, many of our clients have had this as part of their marketing strategy.

It’s OK to have some head space and starring into space enjoying the detail of plants and nature when you can. This is part of resilience and allowing your mind to rest so that you can be creative in developing your business or yourselves. I hope my daily Survival tips help, stay safe, Kate

Select quality and relevant connections in sectors and areas that maybe related to you and your business. Or even just really positive people.

Lessons are being learnt during this period, people are noticing how others behave and what actions they take in extreme situation. Align yourselves with companies similar and that you have an affinity with, good ethics and attitude.

I hope these points are helping, small sound bites each day to keep you moving forward.

Many thanks and Good Luck!

kate@foxgraphicsdesign.co.uk

mobile: 07927 131600

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.