Fox Survival No.14 – Video & Animation

Video & Animation

Fox Survival for 2020! No.14


“Animation can explain whatever the mind of man can conceive. This facility makes it the most versatile and explicit means of communication yet devised for quick mass appreciation.”
― Walt Disney

Someone else said that ‘Animation is imagination’

Both #video and animation play an increasing part of our business and personal lives. Especially on social media as the #algorithms love them.

We did our fantastic ‘Follow the Fox’ #animations 2 years ago, these are on the website and I will re-release them again soon. This allowed our branding and messaging to be taken onto another level and businesses are catching up a bit now.

If you want to be noticed and taken seriously, this is the time to invest, because, investment is the word, do this on the cheap and guess what….your business will look cheap.

Under this heading you can also include, quality #Photography, #Illustration and #Cartoons.

We have used these for many years to #communicate and demonstrate a #brand and company story including products and services, in print, on video’s for exhibitions, websites, digital etc.

I work with many associates and have found the right companies. Now is the time to talk, think, plan and start executing.

thanks

 

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No. 13 – Assist, Help & Advise

Assist, Help & Advise

Fox Survival for 2020! No.13


“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something—your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”
—Steve Jobs, co-founder, chairman, and CEO of Apple


No hard sell, No inappropriate campaigns….

When I sat down 4 weeks ago and planned out this campaign for social media, aimed at helping and supporting people and businesses in the unusual situation, one of the first topics that came up was that those that help and assist each other will be survivors and more solid in the end.

It is better to be there for people than to push and sell at them and also, not to be bitter. As people remember the ones that were not kind.

Fox Tip ‘Treat people as you would like to be treated and help if you can, in whatever shape or form that is.’

#businessbranding #branddevelopment #followthefox #cbi #peopletrustpeople #marketing

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.12 – Advertising – SEO, PPC and Radio

Advertising - SEO, PPC and Radio

Fox Survival for 2020! No.12

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” – Steuart Henderson Britt, consumer behavior specialist.

I just had a little giggle when I found this quote….but it is true, if you do not tell people what you do and how you can help them, solve their problems, support their businesses, how will they know what a fantastic product/service you have or provide.

This week, I am looking into how I can help my business with advertising in various means. I already do soft advertising and am keen to build relationships where we can help each other.

The first question is ‘what is your target audience and where?’
there is no point in spending time and money on something that is not going to give you a ROI.

Interview your suppliers, check them out, ask questions, get quotes – please do not go with the person you have just connected to on social media that you have no idea whether they are just a scam.

I am very careful with who I will work with as my clients expect this of me.

Tip for the day – ‘Invest in yourselves and business to multiply in 18 months’

Stay Safe, Keep Alert and Be Kind To Each Other….

#followthefox #peopletrustpeople #iod #cbi

 

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.11 – Branding on Websites, Digital & Printing.

Branding on Websites, Digital & Printing.

Fox Survival for 2020! No.11

Branding on all platforms, online and offline have to be consistent, not just the logo, the colours, messages, the font/typography, photography and the core essence of the business.

Don’t make the mistake of branding your cow’s rear with many different marks and messages, in the same place, that eventually makes you and your business indistinguishable….

If you would like to here more about branding, we have a #podcast, a #workshop and #networking events such as SUBS #Wilmslow with Ceri James David Bellin and South #Manchester Business Network Simon Edmondson ♦ Award Winning Business Consultant and good old Fox Networking next week, we will be 1, it is our first anniversary.

Tip for the day: stand back from the business and use some time to review your whole communications and reposition for the future successes.

Stay Safe and Keep Moving Forward…We are!

thanks

Kate

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.10 – Repeat messaging and expertise to keep your visibility up and be supportive to others.

Repeat messaging and expertise to keep your visibility up and be supportive to others.

Fox Survival for 2020! No.10

What do you do?

What are your skills?

What are you an expert at?

What pain do you solve for your customers/clients?

How do you do it?

Why should people come to you?

What are the benefits of your business?

each of these questions are a story in itself…..

The businesses that survive this time will be the one’s that continue working ON their businesses….

Tell us about what you have been doing to keep your head above the line please!
Comments below and please like and share, let’s get a discussion going as I am now not watching the news.

#news #what #how #who #communication #marketing #visibility #covid19 #staysafe

 

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.

Fox Survival No.9 – Education and Training

Education and Training

Fox Survival for 2020! No.9

Enhance your business and develop new skills and techniques to help position you and your business in a strong place for the future whatever direction or path you choose to take.

Should you be furloughed, having started a new business in the past year or be an established successful business and person, we never stop learning an ideal time is to look at this now, if you haven’t already done so.

With technology, so many opportunities are available at the moment. Online workshops and training like our LinkedIn and Marketing/Branding training can be accessed online now.

Reading books, listening to video’s, podcast and many more.
I have learnt Zoom and more back end technology for my company also.

Tip : Treat yourself to develop your mind and skills for work and for yourselves.

#training #education #skills #video‘s #podcasts #technology #books #reading #brandstrategy

Kate Fox
Kate Fox

“Design adds value & we’re here to help businesses improve & strengthen their market communication & message.”

Established in 2008, FGDM work with a diverse range of businesses to help them improve their market image involving branding, digital, animation/video, websites, direct marketing, exhibitions, marketing material designed to build and bolster brands.