“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something—your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”
—Steve Jobs, co-founder, chairman, and CEO of Apple
No hard sell, No inappropriate campaigns….
When I sat down 4 weeks ago and planned out this campaign for social media, aimed at helping and supporting people and businesses in the unusual situation, one of the first topics that came up was that those that help and assist each other will be survivors and more solid in the end.
It is better to be there for people than to push and sell at them and also, not to be bitter. As people remember the ones that were not kind.
Fox Tip ‘Treat people as you would like to be treated and help if you can, in whatever shape or form that is.’
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